1 Leisure Activities in Sungei Buloh Wetland Reserve

2 Our team

3 Founded in 1924 Kuo Chuan Presbyterian Secondary School

4 School Vision  An exciting school of choice  An incubator of influential thinking and deeds, grounded in Christian values Founded in 1924

5 School Mission  Provide a cohesive and creative culture  Equip students with skills to stay relevant in a changing world  Contribute towards the community and beyond through continuous learning and service Founded in 1924

6 Sungei Buloh Wetland Reserve Source:

7 Sungei Buloh Wetland Reserve  Location: Northwest of Singapore  Fame: Important site for migratory birds by Wetlands International  Main Feature: Mangrove swamps  Land area: 130 Hectares

8 Map of Sungei Buloh Wetland Reserve

9 Objectives of Study  Investigate whether the leisure activities in Sungei Buloh Wetland Reserve cater to the visitors’ needs and interests  Recommend strategies to enhance the current activities available so as to attract more visitors

10 Leisure Activities- Guided tours Starts at 9.30 am & 3.30 pm Duration: 1 ½ hours Every Saturday (excluding Public Holidays)

11 Leisure Activities- Guided tours  Marine Fish Tour Starts at 9.30a.m & 3.30p.m Duration: ½ hour 3 times per month on every Friday  Prawn Watch Tour Starts at 9.30am Available only on certain dates

12 Leisure Activities-‘Art In Wetland’ Guest Artist: Mr Tham Pui San Time : 8.30 am to am Every last Sunday of the month

13 Leisure Activities-Bird Watching

14 Information of the activities No.TypeTime 1Free Guided Tour9.30am, 3.30pm 2Marine Fish Tour9.30am, 3.30pm 3Prawn Watch9.30am 4Art Session with Mr Tham Pui San 8.30am 5Bird WatchingAppropriate time

15 Research Method-Survey  A questionnaire was crafted to gather visitors’ views on the leisure activities in the reserve  The survey was conducted last November to December

16 Excerpts from a completed survey form

21 Research Method-Purpose  We can better understand the needs of the visitors  Recommend changes to the reserve and create interesting activities for visitors to enjoy and learn

22 Key Points of Survey-Profile  Age range of visitors will indicate whether the reserve attracts more youths, adults or senior citizens  Nationality of visitors will show whether the reserve attracts more locals or tourists

23 Key Points of Survey-Profile  The visitor’s time of arrival will reflect their most preferred time of visit  Frequency of visits to the wetland will show if the activities organized by the reserve are favoured by visitors

24 Key Points of Survey-Marketing  The visitor’s source of information of Sungei Buloh will show the effectiveness of the reserve’s advertising methods

25 Key Points of Survey-Marketing  Knowing about the visitor’s awareness of the activities offered will demonstrate the reserve’s effectiveness in notifying visitors on upcoming activities

26 Key Points of Survey-Raising Awareness  Understanding about wetland conservation will indicate whether visitors are more aware of the importance of protecting the environment

27 Findings-Profile % Age Range of visitors  Majority of the visitors are youths

28 Findings-Profile  Most of the visitors are Singaporeans % Nationality of Visitors

29 Findings-Profile % Visitors’ time of arrival  Many visitors arrived in the morning, between 8.30 am to 10 am

30 Findings-Profile % Frequency of visits to the reserve  Many visit the reserve for the first time a month a fort- night

31 Findings-Marketing % Source of information  Most visitors knew about the activities through word of mouth or the Internet or brochures Magazines

32 Findings-Raising Awareness % Understanding of wetland conservation  82% of the visitors feel that they understand wetland conservation better

33  Many visitors gave positive feedback about their visit to the reserve. Findings-General  The Free Guided Tour was the most popular with the visitors.

34 1. Conduct games related to nature and the wetland. Recommendations

35 2.Organise photography and creative workshops and art competitions Recommendations Creative workshop Wall painting Stone painting

36 Recommendations 3. Sell calendars and mugs which feature flora and fauna. Cattails Typha augustifolia Banat (Malay)

37 4. Emphasize the importance of conserving flora and fauna. Recommendations

Reflection

39 Done by: Pay Zhen Qiang Rayson Yap Yanting Aaron Lim Yan Shuo Gilvey Yap Yanliang Amos