Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified investors only April 8, 2015

BlackRock is the World’s Largest Asset Manager Our mission is to create a better financial future for our clients by building the most respected investment and risk manager in the world. $4.655 trillion in assets under management (AUM) 12,200 employees in more than 74 offices Clients based in more than 95 countries

Emotional Impact 3

4 Know your audience and create targeted communications AudienceEmotional Impact In-scope employees: Might lose their jobsUncertain future Nervous about finding a job quickly due to financial crisis and growing unemployment rate Out-of-scope employees: Keeping their jobsLose colleagues, friends (in-scope positions) Nervous about support on campus Concerned about potential job overlap and job security Employees relocating cross-country in either directionUnfamiliar work environment Moving family to new home, state Financial concerns about relocation Anxiety about job loss if they reject relocation offer In-scope managersFaced with their own uncertainty, but need to remain strong for their team and provide support, information In-scope employees, nearing retirement ageUncertain future Need help navigating benefits and financial planning Mixed emotions: Nervous/excited about the change Long-time employeesFeeling a sense of “loss” and fearing change Don’t know where to start Need help moving on Manufacturing employeesClear timelines about manufacturing closure Survivors: In-scope and receive jobs in new organization Survivor’s guilt Need to adjust to new environment Nervous about the future

Be creative and make a connection 5

Show employees how their work makes a difference Presented compelling patient story at Town Hall Hosted a book signing so employees could interact with patient and receive a copy of her book Invited employees who work on the medicine to have lunch with the patient Recorded video to highlight on video screens throughout campus Promoted event with articles, posters, tent cards, messages Displayed signed artwork from Stacy’s book in lobby

Show employees how their work makes a difference

Give people the opportunity to be part of the conversation 8 Q&A site Events Rounding Blog

Survey says…. 91% confident that the company would be successful in the future 92% were proud to work for the company 86% would recommend the company to others as a great place to work 9

Thank you!