Research 1 Coffee Beans & Tea Leaves Starbucks

5 reasons why Starbucks is Popular  Many would agree that Starbucks serves up a high- quality brew that helps them power through the day. But coffee is far from being the only menu option.  If you’re meeting up with someone whose food preferences are unknown, Starbucks is a pretty safe bet for any palate.  When you walk into a Starbucks, you know what you’re getting yourself into, and as the numbers continue to prove, certainty is quite attractive.  You better believe that there’s more allure than just good coffee for the company to meet such widespread success at these not-so-competitive prices.  It’s popular for teenagers to spend time with friends because it’s a popular cafe worldwide. 2

The Target Market  Starbucks' primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Young Adults  Young adults aged 18 to 24, total 40 percent of Starbucks' sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. Kids & Teens  Kids and teens are also a large part of Starbucks’ target audience. Together, customers age 13 to 17 account for just 2 percent of Starbucks’ sales, but most items for kids are purchased by the parents. 3

3 Reasons why Starbucks is Successful 1.A Place For Everyone  Stores today carry a small selection of food items and plenty of coffee-free beverages, making them more friendly to children and snack-seekers. 2. Prices  At a price around $2.00 for a tall (small) cup of coffee, and upwards of $20.00 for the fanciest drink imaginable, you better believe that there’s more allure than just good coffee for the company to meet such widespread success at these not- so-competitive prices. 3. Consistently Convenient  Because Starbucks still maintains its spot as the world’s largest coffee chain, with almost 17,000 stores and counting in over 50 countries, the recent market disappointment isn’t catastrophic 4

4 of Starbucks popular Products & Services Products:  Espresso Made with our own Espresso Roast.  Signature Hot Chocolate Four cocoas and fresh steamed milk, with with whipped cream and chocolate powder. Services:  I wasn't happy with one of my drinks and I returned and without arguing back they made sure I got a new and improved one.  Well organized and systematic company with excellent set of procedure that is easy to follow and makes working at Starbucks outlet each day pleasant. 5

THE COFFEE BEAN & TEA LEAF 6

5 reasons why Coffee Bean & Tea Leaf is Popular  Now, over 40 years later, The Coffee Bean & Tea Leaf has grown into one of the largest privately- owned, family-run coffee and tea companies in the world.  Today we proudly offer over 22 varieties of coffee and 20 kinds of tea.  Our coffee is roasted fresh daily in small batches in a manual European roast style, then packed using state-of-the-art equipment for shipment in our own roasting facility and delivered fresh daily to our stores.  In addition, CBTL is a comfortable place to relax and chill over a drink or cakes.  In the past, CBTL only serve beverages and cakes. But now they serve pasta and salads. 7

The Target Market  The Coffee Bean & Tea Leaf’s (CBTL) primary target market is men and women aged 18 to 40 as they tend to be frequent coffee & tea drinkers. The main appeal to this consumer age group is through quality roasted coffee and excellent service.  There are 51 outlets spread all over the island, with a primary presence in town and CBD area. 19 of them provide free wi-fi service.  Coffee Bean & Tea Leaf does not have a specific target market as it varies across outlets depending on geographic regions.  Thus, different stores have their own specific Living Standards Measures (LSMs) targeting at the specific group. 8

3 reasons why is Coffee Bean and Tea leaf is successful 1. Marvelous ambience  There is something alluring about sitting by the canal, especially calming and tranquil when the fountain doesnt roar. Tea Leaf Beanstro outlets, beginning with the flagship branch at Marina Bay Sands overlooking the magnificent fountain and canal. 2. About the Food  As for cakes, we chose the Green Tea Cheesecake and Red Velvet Cake. The former was rich like a cream dream, layered. 3. Consistently Convenient  Coffee Bean has the perfect study environment, and it has a much better atmosphere than Starbucks. It also offers better drinks than Starbucks, all those classic drinks and more variety of ice blended drinks. One cup can keep me there for hours. 9

4 of Coffee Bean & Tea Leaf Products and Services Products 1) Genmaicha Green Tea Bags  There's nothing quite like the distinctive taste of Genmaicha Tea, with its blend of green Japanese Sencha tea, partially toasted rice and popped corn. Refreshing and light, the tea retains aromas of toasted rice 2) Tropical Passion Tea Bags  The romance of the South Sea Islands meets the strength of Chinese black tea in this tropical blend. We start with Chinese black tea for body and add notes of passion fruit, guava, and malva and marigold flowers.  Services 3) What I like about this place is that it is always relatively quiet so you can concentrate on doing your work or having a chat with your friends. 4) CBTL has a good decor and has inside and outside place for people to sit and enjoy their drink and dessert. quite busy at times. 10

ONE STOP PASSION PALACE 11

5 Reasons why Passion Palace is popular?  Passion Palace was built in 15 August It is a small cafeteria near Holland Village. Since this cafeteria was open, many business and working adults come here for a short catch-up.  It’s popular for business and adults to have some hot brew coffee.  This place is convenient for adults who work near this café because if they don’t want have their meal they can have a cheesecake and a coffee to full their stomach.  The prices here in this cafeteria is affordable as it is not very popular but the products are well known.  We proudly offer 22 different kinds of coffees and different kinds of cakes, muffins and sandwiches. 12

TARGET MARKET  In passion place the primary target market is men and women aged 18 to 40 as they intend to be regular coffee drinkers. The main idea to this consumer age group is through quality roasted coffee and excellent service.  There are total of 3 outlets here. The three outlets are Holland Village,Juntion 9 and Simei Avenue 6. In this three outlets there are free Wi-Fi available.  Thus, different outlets have different Living Standards Measures (LSMs). In Passion Palace we do not have specific target market as it spread across three outlets in Singapore. 13

3 reasons why Passion Place is Successful 1) Wonderful Ambience  This place has wonderful lightings and soothing music you can enjoy ur coffee with. The view from Passion Palace has a environmental look with plants and has 2) Consistently Convenient  For school students or working adults they can come chit-chat or study together in this cooling place. 3) About the Food  In here, Mocha is mad from 100% Rainforest Alliance Certified espresso, steamed with whole or non-fat milk, chocolate syrup, topped with whipped cream.  And also there double chocolate muffin Topped with chocolate chips, these muffins will surely please chocolate lovers everywhere! Soft, moist double chocolate muffins are even better served as a dessert with strawberries and blueberries. 14

4 of Passion Place Products and Services  Products And also there double chocolate muffin Topped with chocolate chips, these muffins will surely please chocolate lovers everywhere! Soft, moist double chocolate muffins are even better served as a dessert with strawberries and blueberries. Chocolate Chip Frappe is made up of ice, a caramel coffee frappé base, a mocha coffee frappé base, and chocolate chips that’s topped with whipped cream and caramel and chocolate drizzles. It is a chilling drink to enjoy.  Services Passion Place is a chilling and a wonderful place to chit-chat and discuss about work stuff. The whole place was very well decorated and very attractive. When customers found a table and proceeded to the ordering counter, they were warmly greeted by the waitress at the counter. 15

Why Passion Place is better choices for customers ?  It is because the passion place workers are willing to serve the customers with their wonderful hearts example making coffees and cakes.  Our membership card become a privilege for customers by having a discount if they buy more then $30 a product.  Have monthly promotions  Each month we have new drinks brought up.  Service is tremendous  The quality work of the workers are excellent 16

THANK YOU AND MAY GOD BLESS 17