BUSINESS PROFILE IM21 Pvt. Ltd. A Unit Of Somya Group

Company Profile IM21 (A Unit of Somya Group) was established in 2007 and provided services in media solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal. Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21. We have diversified our business into two more institutions i.e. distribution rights of all FMCG products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have got the marketing rights for entire Rajasthan of various companies. . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets. We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through RSRTC stalls

Home Shop 21 is a retail outlet franchisee store . Units Of Somya Group IM21 Pvt. Ltd. has distribution rights for the various FMCG products at RSRTC stalls across Rajasthan, Dairy Booths etc. Home Shop 21 is a retail outlet franchisee store .

Companies Own Brands Sparsh is a packaged drinking water brand owned by Somya Group. Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and orange. Meetha Pani is a brand dealing in RO water purifier system .

Current Network & Visibility IM21 (A Unit Of Somya Group) RSRTC BUSINESS Dairy Outlets Panchayat Stores Ration Outlets Co-operative stores

Future Projection Projection for Uttar Pradesh Projection for Haryana IM21 (A Unit of Somya Group) HRST BUSINESS Dairy Outlets Panchayat Stores Ration Outlets Co-operative stores IM21 (A Unit of Somya Group) UPSRTC BUSINESS Dairy Outlets Panchayat Stores Ration Outlets Co-operative stores

Distributors @ all tahsil level Distribution Model The distribution model which we are following for various network such as RSRTC, Saras & others are as follows:- COMPANIES 33 Depot cum SS Distributors @ all tahsil level RETAILERS

Potential Business In Major Towns Sr.No. Bus Stands Our Business Potential 1 Jaipur 1,57,50,000 2 Ajmer 51,30,000 3 Beawar 36,00,000 4 Udaipur 34,38,000 5 Abu road 34,02,000 6 Alwar 19,62,000 7 Bharatpur 13,86,000 8 Bhilwara 30,51,000 9 Bikaner 27,36,000 10 Chitorgarh 14,85,000 11 Ganganagar 27,27,000 12 Jhunjunu 25,65,000 13 Jodhpur 31,68,000 14 Kota 12,06,000 15 Nagor 13,68,000 16 Pali 10,08,000 17 Sikar 28,17,000 Total 5,67,99,000 Total estimated Business across Rajasthan is Approx 10 crores per month

List Of Towns Sr. No. BUS STANDS 1 Anoopgarh 2 Banswara 3 Baran 4 Barmer 5 Bundi 6 Churu 7 Dausa 8 Dholpur 9 Dungarpur 10 Deedwana 11 Falna 12 Hanumangarh 13 Hindaun 14 Jalore 15 Jaisalmer 16 Jhalawar 17 Khetri 18 Kotputli 19 Lohagarh 20 Phalodi 21 Revdar 22 Sardar sahar 23 Sawai madhopur 24 Sirohi 25 Shri madhopur 26 Tijara 27 Tonk

Category Break-up Of Business Share is mentioned in terms of value at price to retailers Sr. No. Category Current business in Rs. 1 Snacks (Biscuits, Indian & western salties) 5,00,00,000 2 Beverages(carbonated flavor, non-carbonated flavor & water) 4,25,00,000 3 Confectionary(chocolates & hot-melted candies) 50,00,000 4 Others (sauces, personal care etc..) 25,00,000 Expected increase in growth rate is around 25% annually

List Of Companies For Stock HINDUSTAN COCA COLA BEVERAGES LTD. FERRERO INDIA PVT LTD PEPSICO INDIA LOTTE INDIA PEPSICO CONFECTIONERY [FRITO LAYS] WRIGLEY INDIA PVT. LTD. PARLE AGRO PVT. LTD. MARS BISLERI INTERNATIONAL PVT. LTD. MOTHER DAIRY DABUR INDIA LTD VADILAL HOUSE ICE BERG FOODS LTD HAVMOR HORLICKS INDIA HINDUSTAN UNILEVER LTD. NIMUB BEVERAGES PVT LTD PROCTER AND GAMBLE INDIA PARLE PRODUCT PVT.LTD. BAJAJ CORP LTD BRITANNIA LTD . MRS BECTOR’S FOOD SPECIALITIES LTD. COLGATE PALMOLIVE INDIA LTD PRIYA GOLD ITC LTD. DUKES PRODUCTS INDIA LTD INDO NISSIN FOOD LTD. JAIPUR DAIRY LTD (SARAS) HALDIRAM MANUFACTURING CO. PVT. LTD. GUJRAT COOPERATIVE MILK MARKETING FEDERATION [AMUL] NESTLE INDIA PERFETTI VAN MALLE

List Of Companies For Stock LOTUS DAIRY PRODUCTS PVT LTD CAVINKARE CADBURY INDIA LTD. SUPERMAX INDIA VI-JOHN GROUP BIKAJI EVEREST SPICES PRATAP SNACKS PVT LTD GODFREY PHILLIPS INDIA BIKANERWALA FOODS PVT LTD EMAMI LTD. DFM FOOD LTD DS GROUP BALAJI WAFERS PVT. LTD. NIRMA LTD GODREJ INDIA MONGINIS FOODS PVT. LTD. RAMDEV INDIA OSWAL SOAP REDBULL INDIA ANIL BIDI WORKS OTHER COMPANIES AS PER DEMAND JOY COSMETICS SHANTILAL G SHAH KAJUWALA DESAI BROTHERS LIMITED TATA GLOBAL BEVERAGES LIMITED RASNA INTERNATIONAL

Deliverables Of Suppliers Transportation to stocking points at various locations Margins of retailers and schemes as per Market operating price SS, Distributor margins as per the company norms Somya Group Margin (IM21 + Manpower cost) Ensuring Fill Rates, help in proper indenting of stocks and addition of SKUs if required/demanded by retailers Fresh stocks/Higher shelf life stocks to be supplied Provision for Damages in transportation and replacement or liquidation support in case of products nearing expiry or best before date

Deliverables By IM21 (A Unit Of Somya Group) Placement of products on bus stand stalls, dairy outlets and other outlets across Rajasthan Manpower support for on ground execution Execution of promos exclusively designed for Rajasthan (If mutually agreed) Attaining the desired business target in terms of value that has been mutually agreed upon Sure business and visibility of products at all outlets across Rajasthan

IM21 ( A Unit of Somya Group) THANK YOU!!!! www.somyagroup.com IM21 ( A Unit of Somya Group) 214, Center Tower, Near Cine Star Cinema Central Spine, Vidhyadhar Nagar Jaipur- 302023 (Raj.) Ph. No. 0141-5166666, 3080555