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By:-Abhishek I&IIAlka kumari & Aayush Anand  INCORPORATED: 1933  INDUSTRY: CONSUMER GOODS.  HEADQUARTERS: MUMBAI,MAHARASHTRA.  KEY PEOPLE:HARISH.

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Presentation on theme: "By:-Abhishek I&IIAlka kumari & Aayush Anand  INCORPORATED: 1933  INDUSTRY: CONSUMER GOODS.  HEADQUARTERS: MUMBAI,MAHARASHTRA.  KEY PEOPLE:HARISH."— Presentation transcript:

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2 By:-Abhishek I&IIAlka kumari & Aayush Anand

3  INCORPORATED: 1933  INDUSTRY: CONSUMER GOODS.  HEADQUARTERS: MUMBAI,MAHARASHTRA.  KEY PEOPLE:HARISH MANWANI(CHAIRMAN), SANJIV MEHTA(MD& CEO)  PRODUCTS: FOODS BEVERAGES, CLEANING AGENTS, AND PERSONAL CARE PRODUCTS  TURNOVER: Rs. 27,408 Crores (2013-2014)  PEOPLE: 16500 EMPLOYEES INCLUDING 1500 MANAGERS.  UNILEVER: HOLDS 67.25% SHARE IN HUL.  REACH: Approx. 7 MILLION RETAIL OUTLETS.  R&D CENTRES: MUMBAI & BANGALORE, INDIA.

4  Hindustan Unilever Limited (HUL) is the largest FMCG company in India.  Hindustan Unilever Limited has over 35 brands spanning 20 distinct categories.  As per Nielsen market research data, two out of three Indians use HUL products.  HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €49.8 billion in 2013.

5  In 1931, Unilever’s first Indian subsidiary “Hindustan Vanaspati Manufacturing Company”.  Lever Brothers India Limited (1933).  United Traders Limited (1935).  All three merged to form HUL in November 1956.  First one to offer 10% equity to Indian Public.  Unilever now holds 67.25% equity in the company.  Rest distributed among about 3 lakhs individual shareholders and financial institutions.  In 2007, the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of share holders during the 74th AGM on 18 May 2007.  HUL completes 80 years of corporate existence in India on October 17 th, 2013.

6 BROOKE BOND IN 1984 LIPTON IN 1972 LAKME LIMITED IN 1996 50:50 JOINT VENTURE WITH US BASED KIMBERLY CLARK CORPORATION IN 1994 MODERN FOODS IN 2002 POND’S(INDIA) LIMITED IN 1986

7  Hindustan Unilever Limited (HUL) has been ranked No. 1 in India on the Forbes list of Most Innovative Companies across the globe for 2014.  HUL has been ranked at No. 3 in Asia and is the only Indian company to find a place in the top ten.  In the global list, HUL ranks 14 th and is the only Indian company in the Top 50.

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9 PERSONAL CARE BRANDS

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11 HOMECARE BRANDS

12 FOOD AND DRINKS BRANDS

13 WATER PURIFIER BRAND

14 Product mix PERSONAL CARE HOME CAREFOOD & DRINKS Personal wash Skin care and cosmetics Hair care deodorantsOral care Fabric care Kitchen and floor care TeaCoffeeFood Ice cream lux Fair & lovely SunsilkAxeCloseupSurf exelDomex Brooke bond red label Brooke bond bru Kissan Kwality wall’s LifebuoyPond’s Clinic plus rexonaPepsodentRinCifLiptonKnorr LirilVaselineclear Active wheel vim Brooke bond 3 roses Annapurna HamamAvianceSunlight Brooke bond taaza modern BreezeLakmecomfort Brooke bond tajmahal DoveAyush pears rexona

15 Vaseline Sheer Infusion A Skin lotion delivering moisture where it’s needed. Surf Excel Quick Wash Clean clothes with less water, saving two bucketfuls of water per wash. Sunsilk Silky Straight Smooth & straight hair without heaviness. Rexona deodorant Intelligent deodorant that uses body-responsive micro capsule technology that kicks in when it’s needed most, giving people the confidence to face the day's more stressful situations.

16  Amaze (a food portfolio) is in the test stage and HUL will take further steps once they study the results.

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18  Prices of costly products should be reviewed in comparison to other company’s product and reduce the price if necessary.  Company should ensure timely delivery of products consumer goods to different rural areas by its own arrangement and see that all the goods are available with all the retailers  Company should ensure timely delivery of products to reduce replacement of HUL products by products of other companies. For example:- unavailability of wheel creates market for Ghari detergent, unavailability of LUX creates market for vivel etc.  Company should ensure proper production to satisfy market needs. It is found that there is huge shortage of products in market.

19 Thank you and HAVE A GOOD DAY.


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