Shelley’s Doggie Daycare Chandler’s Doggie Daycare

Target market Adults Pet owners Busy people Travelers Middle income range Dog lover

Survey Do you own a dog? How often do you need a dog sitter? How much are you willing to pay? Size of dog? How long do you need a sitter? What are your Dogs specific needs? What are your Expectations?

Is this a good location? Would you like me to pick up the dog or do you want me to dog sit in your home? Are they friendly? Do they have stranger anxiety?

Competition Sues canine kennel Customers family/friends

Product/service Service ◦ Walk, play, feed the dog ◦ Pickup/drop off service ◦ Grooming ◦ Provide references ◦ Contact customers regularly ◦ Capable ◦ Requires shots

Location Tide Head Pickup/drop off Mobile service

Promotion Facebook Newspaper Radio Bulletin board (flyers)

Profit 25/day 50/night Pickup charged by mileage Walk $10

Obstacles Getting a permit Dogs need to be trained Cost

Resources Fence Bowls for water and food Leashes Pillow Treats Meds