2. http://www.youtube.com/watch?v=URvMn26C 9ug

3. Hi I am Snoopy from Peanuts. Let me introduce you to the team:  Sanjay Kumar  Sarika Prasad  Sridhar Sarnobat  Bhavani Yella

4. I will let these guys talk while I finish my leftovers

5.  Grooming Extraordinaire was founded in 1988 by Mark A. Collins  Voted #1 by San Jose Magazine and The San Jose Mercury News.  Current Target Market  Pet owners in San Jose’s Rose Garden and Willow Glen neighborhood & neighboring  Goals  Showroom quality grooming  Reach customers outside of zip code 95125/95126  Better websites  More new customers

6.  Value Proposition  Highly trained and experienced employees.  Trained as per National Dog Grooming Association standards.  Other pet groomers in the area employ apprentices learning on the job  Competitive Pricing  Convenient Location  Competitors  The Groomery  Doggie stylezz  Pet Smart

7.  Using postal fliers to target 95125.  Review from users on yelp  Website- not aesthetically pleasing, no great call to action,  No ecommerce marketing  No social media presence (other than Yelp)

8. http://www.groomingextraordinaire.com

9. Social Elements Claim 10% off Call to Action Signup option http://groomingservices.webstarts.com /index.html?r=20121125150357

10. Everyone is paying attention.. no one is sleeping

11. What we used:  Google Adwords  Facebook  LinkedIn  Email Campaign

12. Some Keywords Used  Grooming San Jose  Grooming  Dog Grooming  “Pet Grooming San Jose”

13. First Campaign Second Campaign

15. Facebook Ads:

17.  Highest clicks and impressions during holidays

21. Title representative Unsubscribe Postal Address “Is an Advertisement”

23.  Facebook campaign got the highest Impression and lowest CPC

26.  Facebook Campaign  Include Facebook page and ‘Like’ button in ads.  Social presence  Research more Yelp  Primary source of discovery  Challenges: filtering  Referral program  Email Campaign  Facebook Like and Share  Improve websites  More social presence  Better Call to Action  Aesthetics

27.  Acquire 300 new customers in three months with $556 monthly budget  Facebook ads, Google Adwords, Email Marketing, Referral Program, Website Improvement  Total Revenue from new customers = 300* $60 = $18,000  Profit = $18,000 – $1,668 = $16,331

28.  The manager wants to continue working with us.  Is willing to provide coupon code system, given time

29.  Yelp influential evaluation (consideration) aid for small businesses  Increase awareness using Ads  Loyalty will be strong

30. Questions?