ACTING ON INSIGHT SO MORE PEOPLE PLAY CRICKET MORE FREQUENTLY IN TEAMS

2 Number of players Source: Play-Cricket Index Group and whole database. Up to end of week 18 of season -10% -6% +10% The total number of players in teams has decreased by 7%

3 Average number of weeks played per player -8% -7% +13% The average number of weeks players play has decreased by 7% Source: Play-Cricket Index Group and whole database. Up to end of week 18 of season

4 Conceded fixtures are at their peak, accounting for 5.2% of scheduled fixtures 6% of scheduled fixtures have been Abandoned in comparison with 4% in 2013 Played fixtures have decreased by 13% in comparison with % of all scheduled fixtures this year have been Cancelled – almost 3x more than last -13% Scheduled Played Fixtures conceded, played, abandoned and cancelled are all adverse v 2013 Fixture analysis from Play-Cricket Source: Play-Cricket Whole database. Up to end of week 18 of season

5 Total number of players playing cricket in teams in the Summer ,000 Playing Market (Aged in England and Wales) compared with 908,000 in 2013 Source: Play-Cricket index group & overall group validated with NCPS

6 The reasons players who want to play more, don’t Many would like to play more but can’t find the right offer Source: NCPS 2014 Data Question: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’? Question: To those that would like to play more: ‘Why do you not play more?’ n=16,733 27% OFFER Said they could play more but the cricket on offer to them doesn’t suit them 26% AVAILABILITY Said they could play more but there is no cricket available 47% TIME Of players said they don’t have time

7 The reasons for not playing more, by segment Source: NCPS 2014 Data Question: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’? Question: To those that would like to play more: Why do you not play more? n=16,733 Cricket availability and time prevent younger players and females playing more. The current offer is a particular problem for South Asian players I could play more but there is none available I could play more but what’s available doesn’t work for me I don’t have time to play more cricket Age Ethnicity Gender

8 Dry weekends in 2013 vs 2014 Weather has impacted this year: only 9 Saturdays, when 70% of cricket is played, have been dry compared with 14 in 2013 Dry Weekends <3mm Rain Out of first 17 weeks of season Sat Sun % of total Cricket played by weekday in the summer 70% Saturday 14% Sunday Source: Met Office

9 Occasional Core 2014 Cricket Seasonality for the market and segments Building the shoulders of the season represents an opportunity to grow the summer market Cameo Source: NCPS 2014 Data Question: In what months do you play cricket? (n = 25,585) Market

10 Average Rainfall by month 2011 to 2014 Mm Rainfall April and September are often as dry as May and July Source: Met office Question: Average rainfall 2011 to 2014 in England and Wales (August and September only)

11 Source: NCPS 2014 Data Question: You've told us you didn't play in April. Please tell us why: (n=3992) Question: You've told us you didn't play in September. Please tell us why: (n=4790) The reason why players don’t play in the shoulders of the season – by gender Women are more likely to not play in the shoulders of the season because of lack of opportunity April September Female Male

12 Satisfaction scores are higher this year 7.8 average satisfaction score 7.2 in 2013 Vs Overall satisfaction of the cricket playing market Source: NCPS 2014 Data Question: Overall, how satisfied are you with your cricket experience? (n=25,579) 14 to 15s8.3 Core8.0 Women7.9 Highest Satisfaction Highest Satisfaction Cameo7.4 Occasional to 25s7.7 Lowest Satisfaction Lowest Satisfaction Cameo+17% Occasional+10% 26 to 34s+10% Big Movers Big Movers

13 Match end time dissatisfaction is greatest amongst important groups on the biggest day 27% are dissatisfied with end time 28% in 2013 Vs Dissatisfaction with the end time of matches Source: NCPS 2014 Data Question: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

14 Dissatisfaction with end time – National and County 27% of players are unhappy with the end time of matches 43% Worst County 17% Best County Nationally, Player dissatisfaction with end time by County average ….. and is an issue for at least one in five players in all but four counties Source: NCPS 2014 Data Question: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

15 Dissatisfaction with end time – by League 53% Worst League 5% Best League Player dissatisfaction with end time by League average End time dissatisfaction shows much greater variation by League Source: NCPS 2014 Data Question: How happy or unhappy are you with the finish time of matches: (n = 133 Leagues with 40 or more responses)

16 Dissatisfaction with travel distance – National and County of players are unhappy with travel distance to matches 16% 24% Worst County 0% Best County Nationally, Player dissatisfaction with travel distance by County average Source: NCPS 2014 Data Question: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352) End time satisfaction shows much greater variation by League Travel distance dissatisfaction is also widespread across Counties….. All but one County has at least one dissatisfied player per team

17 Dissatisfaction with travel distance – by League 48% Worst League 0% Best League Player dissatisfaction with travel distance by League average Source: NCPS 2014 Data Question: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352) ….but is an issue for at least 1 in 5 players in 25% of Leagues

Gloucestershire Cricketers

19

Gloucestershire – Leagues 20

Perfect Day – all Players 21

Pefect Day – Non Core 22

League Comparison 23

WEPL – all data

WEPL – non Core 25

WEPL – Overs by Division Dissatisfaction 26

WEPL – Travel by Division Dissatisfaction 27

Bristol and District League

1 st XI

26-44 yr Olds

B+D Perfect Day- Saturday Players

B+D - Overs 32

Gloucs County League 33

GCCL Perfect Day – Saturday Cricketers 34

Stroud League 35

Cotswold District 36

Gloucs Perfect Day – Sunday Cricketers 37

Gloucs Perfect Day - Female 38