1. NCB Club Seminar Tuesday 28th April 2015

2. NCB Club Seminar Tuesday 28th April 2015
Programme for the evening:
Welcome & introductions
Retaining your players
Get the Game on – Jane Hannah
Funding – preparing your bid
Funding options

3. NCB Club Seminar Tuesday 28th April 2015
Player Retention
Players are leaving the game – 7% reduction Nationally
Lower number in Norfolk (around 3%) BUT…
We all know that clubs are struggling to field teams
Some players are playing less often
79% of players are Satisfied with the cricket they play
That still means 2.3 players in each team are NOT satisfied – Why?

4. NCB Club Seminar Tuesday 28th April 2015
Player Retention
Group Discussion, 10 minutes:
“What problems do you face as a club in retaining players”
Followed by feedback from groups

5. Snapshot on a page
(A collection of useful statistics from the dashboard)
How many players…
How satisfied players are…
How many people play cricket?
What is the overall satisfaction
7.9
7.8
(Total Market Size ONLY)
score of cricketers?
What is the most popular other sport
Football
What is the Net Promoter Score?
55%
48%
played by cricketers?
49%
47%
(% of Promoters-% of Detractors)
How many cricketers attend
60%
72%
How many cricketers would like
66%
68%
International fixtures?
to play more?
42%
Satisfaction levels of game day factors?
Domestic fixtures?
Challenging Opposition
89%
90%
On game day, what players think…
Spirit of the Game
87%
88%
What is the average
All Market Segments
Travel Distance
83%
84%
cost of a season?
£268
£304
Pitch Quality
77%
75%
What is the average cost breakdown?
Umpire Quality
61%
65%
Equipment
£128
£137
How many cricketers are enjoying
44%
40%
Membership
£32
£59
playing cricket more now than last season?
Match Fees (Per Match) £6 £7
Things to watch out for…
Travel Costs (Per Match) £8
How many cricketers say cost is
22%
28%
How many cricketers are happy with the
a barrier to playing?
format they play?
How many cricketers say they struggle to
50%
85%
79%
balance cricket with other commitments?
time their matches start?
What is the average age people 12 11
81%
73%
start playing cricket?
time their matches end?
How many cricketers are planning to 1%
Other useful things…
NOT play next season?
How many cricketers have had formal
39%
coaching in the last 2 years?
How many value coaching as a means to
developing skils?

6. NCB Club Seminar Tuesday 28th April 2015
Norfolk Local Questions
From National Player Survey 2014
Some pointers from the players.

7. Formats
The win/lose format is the most popular format among Norfolk cricketers
Doesn’t matter
Win, lose or draw
Win/lose
Bar on side
Source: 2014 Data
Question: What format of cricket would you prefer in the league you play in most often: (n=277)

8. T20 cricket
81%
There is latent demand for T20 in the county across all age groups
of players would like to see a T20 competition in Norfolk
2948
Source: 2014 Data
Question: Would you like to see a T20 competition introduced in the County? (n=277)

9. 57% of players interested in playing T20 would prefer midweek games
T20 cricket
Of the 81% interested in T20, over half want to play midweek
57%
of players interested in playing T20 would prefer midweek games
Midweek
Saturday
2948
Sunday
Source: 2014 Data
Question: When would be your preferred day for games? (n=221)

10. Regional leagues
Players are interested in regionalising leagues in the county
64%
64% of players are interested in regionalising leagues in Norfolk
84%
Among players that are dissatisfied/very dissatisfied with current travel times, this figure increases to 84%
Two circles
Source: 2014 Data
Question: Would you support your division in Saturday league cricket being regionalised to reduce travelling times to matches? (n=275)

11. of players are interested in playing more indoor cricket
There is demand for more indoor cricket
40%
of players are interested in playing more indoor cricket
Sideways bar
Slice by age
Source: 2014 Data
Question: Please select the most appropriate option for you to finish this statement: “In relation to indoor cricket, I...” (n=277)

12. 51% of under 25s are interested in playing more indoor cricket
Younger players are more interested in indoor cricket
51%
of under 25s are interested in playing more indoor cricket
Sideways bar
Slice by age
Source: 2014 Data
Question: Please select the most appropriate option for you to finish this statement: “In relation to indoor cricket, I...” (n=277)

13. NCB Club Seminar Tuesday 28th April 2015
Player Retention
Group discussion (10 minutes):
“What are the potential solutions to help retain players at my club?”
Feedback from groups…

14. NCB Club Seminar Tuesday 28th April 2015
Player Retention
Consider
Understanding your players – what do they want?
Offering a range of ‘products’ to meet their needs
Enhance the ‘Quality’ of their cricket experience
Improve facilities, especially fine turf!
Influencing your league if necessary to offer the right format
Look after your young players beyond U15
Offer coaching for older players as well as youth players
Make Families welcome
Maintain good member records – you can communicate then with current and even lapsed players.

15. NCB Club Seminar Tuesday 28th April 2015

16. NCB Club Seminar Tuesday 28th April 2015
Funding – preparing your bid
Speak to the NCB! We have secured nearly £1.5m in 6 years for local cricket
Have a clear idea of what your project is and aims to achieve
Have a clear Club Development Plan
Ensure the project is ‘spade ready’.

17. NCB Club Seminar Tuesday 28th April 2015
Funding – preparing your bid (cont)
Is your project eligible for the fund you are applying to?
Check the funders criteria – do their aims match your project aims?
Check minimum amounts and any partnership funding required
‘Sell’ your project. If you don’t believe in it, the funder won’t!
Be clear on the costs of your project
Is there any Evidence to support the need for your project?
If in doubt speak to the funder

18. NCB Club Seminar Tuesday 28th April 2015
Funding options
Sport England
Small Grants
Inspired Facilities
Protecting Playing Fields
Norfolk Community Foundation
Local Authorities & Parish Council
Local Supermarkets
Active Norfolk

19. NCB Club Seminar Tuesday 28th April 2015
Funding options (cont)
Geoffrey Watling Trust
Tesco Community Grants / Awards
Co-operative Community Fund
Garfield Weston Foundation
Landfill Communities Fund (Wren, Biffa, Veolia)
ECB Small Grants (2016?)
Use GrantNet and Funding Central.