Advertisements Advertisements are a special type of persuasive writing. Their purpose is to sell a product or a service. They do this by aiming at a.

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Presentation transcript:

Advertisements

Advertisements are a special type of persuasive writing. Their purpose is to sell a product or a service. They do this by aiming at a particular type of customer. They use carefully chosen, positive language. They appeal to some aspect of the reader’s personality.

They try to make the reader believe that their product will make them: Happier Healthier Slimmer More beautiful More intelligent More fashio n able Successful More comfortable The envy of all their friends ! Less stressed

They use carefully chosen language to appeal to their target audience. Special Offer The Best Number One Exclusive Free ! Bargain Guaranteed Result Look No Further Cheaper The Total Exper i ence Cool Smart Latest Fashion Fun Genuine

They promise: to cure all your ailments; To solve all your problems; To change your life for the better. They make you feel that you can’t live without it.

How do they attract your attention and stick in your memory? They can use humour to get you in a good mood; They ask questions to hook you in; They appeal to your senses; They use alliteration, rhyme or a play on words to create a memorable slogan; They persuade you to imagine yourself using their product; They make you feel special.

Advertisements They contain a mix of facts and persuasive comment. They focus on the positive and ignore the negative. They use exaggerated language, full of adjectives and adverbs to paint an appealing picture. They start sentences with the imperative. They ask rhetorical questions. They use memorable images and slogans. Their sole purpose is to convince the reader to buy their product.

What they want you to see… goay4 – London Transport Authorityhttp:// goay4

Amusing Advertisements Pa4Lc – Pepsi Colahttp:// Pa4Lc SJRk – Supersize me opening advertshttp:// SJRk

McDonalds fast food 3wAhttp:// 3wA Old school advertisement. X8khttp:// X8k What’s really in the burgers…..

Derren Brown YL0zghttp:// YL0zg Derren is an illusionist and mentalist. Using his knowledge and skill, he appears to be able to predict and influence people's thoughts with subtle suggestion, manipulate the decision making process and read the subtle physical and psychological signs or body language that indicate what a person is thinking.