1. Persuasive Writing COME! Convince me if you can!

2. Purpose of Persuasion Persuasion is a part of your daily life as a human being. The purpose of persuasion is to simply to convince. Photo: j0401668.jpg, http://office.microsoft.com

3. Aim of Persuasion Persuasion will cause a person to act in a particular way or hold a particular point view. Persuasion occurs in different situations such as the inter-school debates, inter-prep debates, debates for president of the students’ council,advertisements and other practical forms of persuasive speech and writing which occur all around-and to you- daily.

4. Importance of Persuasive Techniques It is important that you are able to identify the techniques used in persuasion. This will help you to make more informed decisions when you make choices! Additionally, when faced with persuasive techniques you will be able to recognise, anticipate and assess.

5. Techniques of Persuasion 1. Use of emotive words 2. Repetition 3. Scientific and technical terms 4. Exclamations and questions 5. Alliteration and assonance 6. Rhetorical questions 7. Rhyme and Rhythm

6. Techniques of Persuasion (cont’d) 8. Exaggeration 9. Proverbs and Catchy phrases 10. Puns 11. Research evidence 12. Statistical data 13. Testimonials 14. Visual appeal 15. Slogans

7. Objectives By the end of this tutorial, you will be able to: 1. Identify the main devices used to persuade 2. Differentiate between persuasive and argumentative writing

8. Introductory Activity Click on the pictures below to view advertisements from: 1. Digicel and 2. Claro Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0http://www.youtube.com/watch?v=CguAoWNd0X0 Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MChttp://www.youtube.com/watch?v=yoNjRGvwQ1M DigicelClaro 1. 1. Write words and phrases that seek to persuade you as you listen to the advertisements again. 2. 2. View the advertisements again. As you view these advertisement write words and phrases that show the advertisers wish to persuade you. 3. 3. Which techniques do you recognise? Click here for further instructions.

9. Introductory Activity Instructions 1. 1. Write words and phrases that seek to persuade you as you listen to the advertisements again. 2. 2. View the advertisements again. As you view these advertisement write words and phrases that show the advertisers wish to persuade you. 3. 3. Which techniques do you recognise?

10. Persuasive Words and Phrases Were you able to identify persuasive words and phrases in the Digicel Advertisement? Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0http://www.youtube.com/watch?v=CguAoWNd0X0 Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MChttp://www.youtube.com/watch?v=yoNjRGvwQ1M “Come and make your Christmas bright.” “free gifts” “happy” “Come and join the party” “prices slashed” “free credit” CHECK YOUR ANSWERS CHECK YOUR ANSWERS Digicel

11. Persuasive Words and Phrases “Fast, clearer, wider never experience like this before” Were you able to identify persuasive words and phrases in the Claro Advertisement? Claro Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0http://www.youtube.com/watch?v=CguAoWNd0X0 Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MChttp://www.youtube.com/watch?v=yoNjRGvwQ1M CHECK YOUR ANSWERS CHECK YOUR ANSWERS “Welcome to a better world” “super quality”“get more” “Today your world will change for the better.” “broadband coverage”

12. Did your choices include these Techniques? There are others. Find a classmate and discuss the others. Use of emotive language e.g. “Come and make your Christmas bright” Repetition party happy super quality fast clearer Metaphor e.g. prices slashed Visual Appeal e.g. Use of contrasting colours Click each technique for an example.

13. Essential! persuasive argumentative It is also important to be able to distinguish between persuasive and argumentative writing and speech

14. The aim of persuasive writing Persuasive speech and writing aim to convince the reader more through emotional appeal than through valid reasons. It is supported by evidence and relies upon persuasive devices to make its appeal.

15. The aim of argumentative writing Argumentative speech and writing aim to convince the reader to accept the merits of a particular point of view as being more acceptable.

16. Interesting! Do you recognise that persuasions and arguments tend to make extensive use of certain techniques? Follow the link: http://www.123helpme.com/assets/113 18.html http://www.123helpme.com/assets/113 18.html Read the article with a friend. List the main arguments (points) the writer makes.

17. Task Conduct an informal survey in your classroom and write an article promoting the wearing of casual clothes to your school on Fridays. Garner the views of your classmates and use as many persuasive techniques as appropriate to present your argument to your principal;

18. Task (contd.) OR OR You could choose to send an article to the “Teen Herald” newspaper. Have fun!