Board of Trustees Meeting Committee of the Whole October 27, 2014 Keith Christensen Human Capital Research Corp. Fall 2014 Enrollment/NTR Summary

Enrollment Summary All data is end-of-cycle

Diversity update MALANA summary Applications 1,2281,3271, Accepted Acceptance Rate 43.9%42.5%42.6%43.9%44.7% Contract Cancels (Pre-May 1/Post-May 1) 0/80/11/60/3 Contracts Yield 17.6%19.1%23.3%22.8%25.9% African-American American-Indian Asian-American Hispanic/Latino Multi-Racial/Other

Family Contribution

Illinois Wesleyan Academic Rank (ACRK): 7 Need Rank (NDRK): 6

Price Optimization for Base Population: 2014 ACRK 1 ACT: 24.2 GPA: 3.22 ACRK 2 ACT: 25.3 GPA: 3.57 ACRK 3 ACT: 26.8 GPA: 3.69 ACRK 4 ACT: 27.6 GPA: 3.85 ACRK 5 ACT: 28.3 GPA: 3.98 ACRK 6 ACT: 29.1 GPA: 4.12 ACRK 7 ACT: 30.3 GPA: 4.25 ACRK 8 ACT: 32.2 GPA: 4.53 NDRK 1 Did Not Apply NDRK 2 No Need AGI: $218K NDRK 3 Low Need AGI: $150K NDRK 4 AGI: $119K NDRK 5 AGI: $97K NDRK 6 AGI: $70K NDRK 7 High Need AGI: $30K

A Replay of 2014 – All Student Price Curve 482 students Actual Outcome 502 students

2013 Admitted Student Survey of HCRC Clients: Sample of 53,412 Students How important are each of the following? Hands-on, applied learning (internships, co-op, field work, etc.) Career-focused curriculum tied to a specific occupational field Study abroad, or other international education experience Opportunities to work one-on-one with faculty Interdisciplinary study or a custom major Community service or service learning experience Learning communities, teams or other collaborative learning experience Opportunities to pursue original research Emphasis on a traditional liberal arts curriculum Combined undergraduate-graduate degree program One or more terms off campus, elsewhere in the U.S. Accelerated undergraduate degree program (3 year Bachelor)

Factors affecting NTR goal Increased competition in primary and secondary markets “Base Population” (Domestic freshmen) did not perform as expected Largest change in actual vs. predicted behavior was among the wealthiest students Illinois Wesleyan will have diminished returns on offering these students additional money through aid regimen

What adjustments are we making? Full-time admission counselor in Dallas, TX. - First full year of activity. Third year of full-time admission staff in China Partnering with Ruffalo-Cody – to increase apps Student search success Women’s lacrosse and track Financial aid strategy adjustments

Additional factors to consider: Acknowledge trade-off on headcount, per student revenue & aggregate NTR Reexamine levers (lessons learned, out of state, affinity, appeals, etc.) Increase demand for Illinois Wesleyan before spending merit/aid Differentiated academic product Aligning student wants/needs with IWU’s mission

Questions?