Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray,

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Presentation transcript:

Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University OLC's Outreach and Special Services DivisionAugust 1, 2007

EXPECTATIONS FOR TODAY Blogs Wikis RSS IM/Meebo Screencasting Podcasting Facebook/MySpace Second Life del.ici.ous LibraryThing LETS PLAY!

BLOGS Today’s “publishing platform” Allows patron ownership in their web experience with the organization Continue conversations after events Allows more staff to participate in the external voice of the library Share more, build participation

Blog Based OPAC Casey Bisson WPopac: An OPAC 2.0 Testbed WordPress based, so already have access to more programmers than the ILS vendors combined

Blogger is FREE

Patrons Blogging About Libraries

WIKIS

What is a Wiki? A website in which content can be created and edited by a community of users Strength of the resource is often dependent on the strength of the community

Wiki as technical documentation

Wiki as fan site /

Wiki as a web site

Wiki as professional organization /

Do you recognize RSS?

RSS RSS drives the data transfer in most web 2.0 tools Efficient way to share news and data, plus support research User initiated subscriptions to a “web address containing data”

KSL RSS Feeds

RSS in Databases & Publisher Websites Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

RSS and OPML OPML can be shared so everyone has access to the same content Promote to instructors as a tool for creating reading lists Library recommended sites

RSS Changing Our Patrons Moving away from & listservs “PULL” rather than “PUSH” Sharing everything - Privacy? Speed Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

IM

Why do it? 75 % of online teens and 65% of all teens (16 million) use IM 48% of teens who use instant messaging use it daily, 30% use it several times a day 42% of online adults reported using instant messaging Source: Pew Internet Report: Teens & Technology

More on IM Use 46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose Teens view as something you use to talk to “old people,” institutions, or to send complex instructions to large group Source: Pew Internet Report: Teens & Technology

How Students Access

Individual Staffing Model

SCREENCASTING A screencast is a web-based demonstration Usually incorporates Flash A variety of commercial and free tools –Adobe Captivate –Techsmith Camtasia –Wink

Screencasts in action

/

YouTube The Process –Record video with Camcorder –Capture screen video with CamStudio –Edit with Windows Media Maker or iMovie –Upload to YouTube

Records screen movements to AVI format Also converts AVI to Flash (.swf) Linear recording process Another software option

Podcasting as Simple as Making a Phone Call

Podcasting Announcements Book reviews Guest speakers Gaming Poetry Commentary Teen & youth New Resources Training User submitted Music Library tours Technology Story telling

Podcasting

SOCIAL SITES MySpace and Facebook offer excellent outreach tools Put the librarian/library in the user’s space Don’t be pushy with your presence

Second Life

Conference in SL

Meeting in SL

del.ici.ous

LibraryThing

QUESTIONS Chad Boeninger: Brian C. Gray: Presentation at: or