CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) [preview] CREST Datassential DeckBuilder: Food NPD and Datassential have brought together CREST™ and MenuTrends™ data to provide you with a new, enhanced version of DeckBuilder. In addition to CREST’s rich consumer behavior information, this new DeckBuilder also features data from over 5,500 menus and 600,000 current dishes. What consumers order and what restaurants serve – together in one easy package. For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  Menu Importance measures an item’s share of all US eating occasions.  Here, chicken sandwiches have held constant over the past several periods – with approximately 6% of all away-from-home meals featuring a chicken sandwich.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  Daypart serving data are provided as a measurement of when foods are ordered.  Here we see that chicken sandwiches are consumed most often during lunch (56%).  Data are also provided on service modes: how often foods are bought either on or off- premise, with further breakouts for carry out, delivery, and drive thru.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  Channel Importance measures where consumers purchase specific food items.  For example, we see here that 82% of all chicken sandwiches are purchased at major national and regional chains; independents play a much smaller role (just 13%).  Consumption data are also provided by segment; as seen here, QSR’s are responsible for 90% of all chicken sandwiches servings.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  Further breakouts are also provided for top national accounts.  For instance, while chicken sandwiches are present in 14.8% of orders at McDonald’s, the number jumps to 49.4% at Chick-fil-A.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  Aggregate data are also provided for specific independent and small chain sub- segments, such as QSR pizza.  Looking here, we see that chicken sandwiches are most critical in the QSR Bakery / Sandwich sub-segment, where they are present in 13.7% of all orders.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  A detailed demographic overview identifies target consumers for each food type.  Here, we see that chicken sandwiches are eaten evenly by men and women, with the South region generating 40% of total sales.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  MenuTrends Penetration measures the percentage of operators that offer a particular food, flavor, or ingredient.  Here we see that chicken sandwiches are offered by 88.2% of restaurants that serve sandwiches, placing it chicken significantly ahead of other sandwich proteins.  Breakouts are also provided by segment. EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( )  MenuTrends analyses are customized for specific food categories.  For instance, in the case of chicken sandwiches, a chart is provided that breaks out hot and cold applications (as seen here, hot chicken sandwiches are much more common). EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) PREPARATION STYLES  Prep methods are also captured in the MenuTrends data.  For example, we see here that chicken sandwiches are more often grilled / roasted than they are fried – by greater than a 2-to-1 margin. EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) BREADS & CARRIERS  MenuTrends Incidence measures the percentage of menu items that feature a specific flavor, prep method, or ingredient.  Here we see that 12.7% of chicken sandwiches are specified on the menus as wraps. EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) CHEESES  Extensive flavor data are also included, such as this analysis of common cheeses on chicken sandwiches.  The MenuTrends Incidence figures reveal that Swiss and Mozzarella are the most popular chicken sandwich cheeses. EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) SAUCES & FLAVORS  MenuTrends Penetration is a measure of adoption – the percentage of operators have added something to their menu.  Of restaurants that serve chicken sandwiches, 20.8% offer a BBQ chicken sandwich – compared to just 6.8% who have a teriyaki chicken sandwich.  Datassential MenuTrends tracks hundreds of sauces and flavors to ensure relevant detail for all types of menu items. EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) HOT MOVERS  Year-over-year trends are also included, such as this analysis of “hot movers” in chicken sandwiches.  As seen here, chicken paninis are up an astounding 49.2% in just one year (typically, a single year growth rates of 30% or more signifies a very fast trend). EQUAL WEIGHTING: figures computed with each menu assigned the same weight.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) EXAMPLES  The new DeckBuilder also features innovative examples of each type of food.  Chicken sandwiches, as seen here, are today including more progressive cheeses such as fontina and brie.  Interesting sauces are also becoming more common, as exemplified by the mango chutney and lemon pesto aioli shown here.

CREST Datassential DeckBuilder™ For more information, contact: Datassential: Jana Mann ( ) | NPD: Michele Schmal ( ) ALL FOODS & DRINKS  CREST Datassential DeckBuilder™ is available for hundreds of food and beverage categories.  For more information, please contact NPD or Datassential. Partial List of Covered Food Categories