1. Increase check average with craveable apps
Serving Mix
Load’em Up with Flavor
Casual
Dining
Increase check average with craveable apps
NPD CREST, October 2015

2. Capitalize on late night opportunities with appetizers
Growth Strategy: Deliver on the Upbeat Food Explorer’s need for an adventurous food experience by Offering Craveable Appetizers with Ethnic Roots
CONSUMERS
INFO & INSIGHTS
HOW NEEDS ARE MET TODAY
UPBEAT FOOD EXPLORER Adventurous Food Experiences
Capitalize on late night opportunities with appetizers
Social Chicken Quesadillas
Appetizers are as important as drinks to Casual Dining
50% of appetizers are consumed at happy hour
Hispanic options lead for ethnic apps driven by younger consumers
Firecracker Chicken Wraps
Food connoisseur
Desires authentic dishes
Craves new & interesting foods
Eating/drinking is how I socialize
PRODUCT SOLUTIONS
Chicken Chili
SKU#
Apple Cinnamon
SKU#
Chicken & Cheese
SKU#

3. Insights: Capitalize on late night opportunities with appetizers
Appetizers are as important as drinks to Casual Dining
Appetizers drive traffic
I sometimes visit a restaurant because I crave their appetizers
Importance of Meal Parts
Casual Dining
Entree
95%
Beverages; Appetizers
73%
Sides
48%
Desserts
45%
50% of appetizers are consumed at happy hour
Hispanic options lead for ethnic apps
Leverage craveable starters to drive happy hour visits
Younger patrons demand ethnic starters
Source: Technomic Starters, Small Plates & Sides CTR

4. Applications: Fill consumers’ cravings for flavor fusion & snacks with swagger
The Crispitos® Filled Tortillas are easy to prepare & ready to satisfy consumers with trendy flavors
Introducing Our Newest Crispito
Fully cooked for quick prep, lower labor costs, heat & serve convenience
Great as snacks, appetizers, or entrées
Create signature offerings with sauces, garnishes & sides
Hand-rolled tortillas are packed with protein fillings
Whole grain varieties offer customers a better-for-you benefit.
Unique fun, kid-friendly menu offerings
Fully Cooked Whole Grain Buffalo Style Chicken & Cheese Filled Tortillas
Fully Cooked Apple Cinnamon Filled Tortillas
Fully Cooked Chicken & Cheese Filled Tortillas

5. Product Information SKU# Product Case Weight Case Pack
Fully Cooked Whole Grain Buffalo Style Chicken & Cheese Filled Tortillas
15.53 lbs.
72/3.45 oz.
Fully Cooked Whole Grain Chicken Chili Filled Tortillas
Fully Cooked Whole Grain Chicken & Cheese Filled Tortillas
13.28 lbs.
72/2.29 oz.
Fully Cooked Buffalo Style Chicken & Cheese Filled Tortillas
12.37 lbs.
72/2.75 oz.
Fully Cooked Chicken & Cheese Filled Tortillas
Fully Cooked Chicken Chili Filled Tortillas
14.62 lbs.
72/3.25 oz.
Fully Cooked Apple Cinnamon Filled Tortillas
72/2.73 oz.
Fully Cooked Egg, Cheese & Sausage Filled Tortillas
11.43 lbs.
64/2.85 oz.
For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.