Video Tour Marketing Martin Slade How Big is On-Line Advertising? On-Line > Television (revenue) On-Line Video Big Winner Estimates 10x to 13x 2008-13.

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Presentation transcript:

Video Tour Marketing Martin Slade

How Big is On-Line Advertising? On-Line > Television (revenue) On-Line Video Big Winner Estimates 10x to 13x Growth 67% of web users 81%

Why Video? Increase Broadband Speeds –Faster Streaming Improved Technology –Embedded Video –Flash Compression –Buffering

Why Video? High Quality Video Instantaneous..!

Benefits of Video Attract and Engage Customers Faster Increase Visitors to Your Website Portray Your Unique Product/Service Portray Your Unique Personality/Culture Motivate Your Website Visitors to: –Remain on Your Site Longer –Click Through

Case Study 2006/7 Artvue - Fine Art Services – Clevdon High Capital Investment General Printing (low margin) Gicl é e Fine Art Printing (high margin) Campaign: –Website Video – Existing and new Customers

Case Study 2006/7 Website Traffic ^ 70% Sales ^ 36% Profit ^ 51%

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