© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Way Now Larissa Forte, HR Brazil March 2013

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

3 The One HP Story BRAND (Make it Matter) STRATEGY (World Class Technology Leader) CULTURE (HP Way Now)

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 People

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6 HP Way Now Ecosystem Rallying Cry What motivates us Leader Attributes and Behaviors Who we are and how we act Core Principles How we do things Values What we believe

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 HP Way Now Summary We Make it Matter Desire to Make a Difference Believe in the Power of People Always Accountable Will to Win Passion for Customers Highly Capable & Innovative People & Team Developer Trust & Respect Achievement & Contribution Results through Teamwork Meaningful Innovation Uncompromising Integrity Rallying Cry Leader Attributes and Behaviors Core Principles Values Achieve Meaningful Results AND

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Many aspects of the HP Culture Change Model HP Organization DNA KPIs & metrics Information flows Knowledge management Systems Shared vision & objectives Individual goals & aspirations Sources of pride Values & standards Expectations & “unwritten rules” Workplace habits & routines Governance forums Decision rights Decision processes Decision analytics Formal Informal Organization design Roles & responsibilities Business processes Policy and Standards Monetary rewards Career models Talent processes Formal recognition Relationships & collaboration Teams & other working units Organizational influence Identity, shared language & beliefs Assumptions & biases Mental models Decisions Norms Mindsets Motivators Commitments Structure Networks Information Guiding Principles of HP Culture Change Evolve culture through critical few behaviors Leverage cultural strengths Allow for variations to reflect unique business models Integrate and balance formal and informal, top-down and bottom-up Leverage pride builders to accelerate change Focus on business performance as primary outcome Apply social and mobile technology to drive viral change

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Way Now in Brazil

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 HP Way Now in Brazil Top Talents (ICs) M otivate and influence People Managers Role Models # 315 Top Executives BLTmembers Inspirational, walk the talk #12 Focus Areas (Formal and Informal) Engage and enhance all employees in the HP Way Now culture and values reinforcing behaviors and compentencies, creating the best work environment, in which people can realize all their potential, be recognized for their performance and contribute to the success of the HP Brazil winning team! All Employees # 8000 aprox Field – Client Site HP site/Teleworkers Target Audience Education Communication Recognition

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Roll-Out Plan FY13 FOCUS AREAS Education Communica- tion Recognition BLT People Managers Top Talents All Employees Workshop BLT aligining HP Brazil biz goals and HP Way Now behaviors March, 19th HP Way Now Training March, 19th leverage of Ignite training PPS Roundtables with top talents and top leadership team Mar to Dec Virtual training sessions May 2013 Management Forum 2- VIRTUAL Feb, Aug 2 – F2F May/Nov One HP Platform Launch/HP Way Now Page March Roadshows: all employeees (BLT participation) April to Dec Value of the quarter May/Aug/Nov Best people manager (EE results) Oct Oi Quiz HP Way Now TBC Launch Pride Builders Kick-off launch – March, 15th Oscar

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 New Four key global programs to celebrate – and accelerate – the HP Way Now For those countries that require consultation with works councils or other employee representatives, this is not intended to provide country-specific information and in no way reflects that final decisions have been made at a local level. With respect to such countries, final decisions are subject to prior consultation with works councils and other employee representatives, and compliance with local law. Leading the Way Recognize significant achievement Organization to employee Making a Difference Recognize excellence Manager to employee Living Our Values Show appreciation Colleague recognition Celebrating Service Say thank you HP to employee Few examples Customer Quality Innovation Execution Global Citizenshi p

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Join the Conversation via OneHP Few examples

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Obrigada!