The Postmaster Network: The Leader in Customer Acquisition Confidential Return Path, Inc. Do Not Reproduce or Distribute

- 2 - Confidential Return Path, Inc. Do Not Reproduce or Distribute Summary State of the Art Testing and Optimization Bundles An Engaged and Cohesive Audience in a Fragmented World The Postmaster Network Advantage Agenda About Return Path

- 3 - Confidential Return Path, Inc. Do Not Reproduce or Distribute The Postmaster Network Advantage Integrated testing and optimization programs Easy to ignore DM fundamentals Quick and cheap Strategy and Optimization Audience – more engaged, multiple online channels Fragmentation and clutter make it hard to reach prospects and hold their attention Targetable, access to niche audiences Network and Audience How We Address Them How We Address Them Corresponding Pitfalls Corresponding Pitfalls Advantages of Online Marketing Advantages of Online Marketing

- 4 - Confidential Return Path, Inc. Do Not Reproduce or Distribute Overview of The Network

- 5 - Confidential Return Path, Inc. Do Not Reproduce or Distribute We have a unique approach to assembling an audience that’s wired for your advertising Double Opt-in Self-selected at content focused websites Interest categories specifically requested

- 6 - Confidential Return Path, Inc. Do Not Reproduce or Distribute Multiple touch points keep our audience engaged longer Our consumer relationships extend beyond advertising Authentic Response = surveys ECOA = contacts and newsletter subscriptions Average lifetime X months (industry average X months)

- 7 - Confidential Return Path, Inc. Do Not Reproduce or Distribute Multiple online channels address the growing issue of fragmentation Targeted list rental – the classic product Targeted list rental – the classic product Moving upstream from into targeted display ads on our network and after category selection Moving upstream from into targeted display ads on our network and after category selection Now in RSS feeds to take advantage of blogs, UGC, and new technologies / early adopters Now in RSS feeds to take advantage of blogs, UGC, and new technologies / early adopters

- 8 - Confidential Return Path, Inc. Do Not Reproduce or Distribute Our Audience: Summary Better sign-up process Longer-term relationships More ways to reach them Better selects Richer targeting capabilities Better response

- 9 - Confidential Return Path, Inc. Do Not Reproduce or Distribute Testing and Optimization Old Media = copy testing, focus groups Direct mail = test cells Online advertising = behavioral targeting Paid search = ROI by keyword = insist on the same!

Confidential Return Path, Inc. Do Not Reproduce or Distribute Optimizing via Strategic Solutions Offer Strategy Creative Assessment Testing, testing, testing Are your subject lines highly effective? Is your call-to-action relevant?

Confidential Return Path, Inc. Do Not Reproduce or Distribute Optimizing via Strategic Solutions BEFORE

Confidential Return Path, Inc. Do Not Reproduce or Distribute Optimizing via Strategic Solutions AFTER

Confidential Return Path, Inc. Do Not Reproduce or Distribute Optimizing via Campaign Preview

Confidential Return Path, Inc. Do Not Reproduce or Distribute Understanding true deliverability and response via Mailbox Monitor

Confidential Return Path, Inc. Do Not Reproduce or Distribute Understanding true deliverability and response via Mailbox Monitor

Confidential Return Path, Inc. Do Not Reproduce or Distribute Online research produces fast answers Why people delete without opening Why some people click and some do not What motivates your target audience Buying behavior More effective communication

Confidential Return Path, Inc. Do Not Reproduce or Distribute Consulting Technology Research Testing and Optimization: Summary Unique bundle of offerings Integrated approach Better response

Confidential Return Path, Inc. Do Not Reproduce or Distribute Still setting the standard in online customer acquisition The best lists, since 1995 More ways to reach your prospects The most engaged audience Proprietary technology to optimize results

Confidential Return Path, Inc. Do Not Reproduce or Distribute B2C Masterfile B2B MasterfileIT Masterfile Basic Demographic Data CapturedPostmaster Feeds: Advertising Example Appendix Postmaster WebLeads

Confidential Return Path, Inc. Do Not Reproduce or Distribute Consumer Experience: Postmaster Webleads User Registers at the Partner Site 3rd Party Ads Appear in 3rd Party Offers A Targeted Offer Appears on the Landing Page User then Receives Confirmation in the inbox and is promted to confirm (DOI) A 3rd Party Ad Appears in a Confirmation Page in the User’s Browser

Confidential Return Path, Inc. Do Not Reproduce or Distribute Consumer Experience: Postmaster Feeds