Next Generation Mobile Service Delivery Platforms 臺灣行動服務發展現況與未來 Next Generation Mobile Service Delivery Platforms Arthur Lin (林進德) TCC New technologies

Outline Legacy mobile service delivery network Problems in legacy mobile service delivery network Demands of the mobile service industry Requirement of service delivery platform SDP service flow and key functions Worldwide SDP deployment status Next generation service delivery platforms

Legacy Mobile Service Delivery Network WAP Gateway Internet Portal Authentication Customer Management Access Device Accommodation Image & Markup Language Portal Management Authorization LDAP Session Management Access Device Provisioning Content Transformation Content Management Mobile Internet Portal IVR Portal Personalization Segmentation Single Sign-On Service Management Service Provider Management Device Management LBS Platform GIS Engine LBS Information DB Accounting Transaction Accounting CDR Collection Micro Payment Credit Control Service Provisioning MMS Gateway SMS Gateway IVR/ASR Gateway IN Administrator Management Reporting System/Network Management System/Network Monitoring HTTP/RMI API Gateway Parlay API Gateway SOAP Gateway OSA API Gateway Storage Management Profile DB Content/Service DB Socket API Gateway Service Selection Gateway Portal Access Control Enablers Service API Enablers Access Gateway Enablers Access Channels TCC Internal Services Mobile Positioning SMS Based Services MMS Based Services WAP Based Services IVR Based Services IN Based Services Video Call Services Storage Enablers Streaming Services GSM GPRS 3G TDM W-LAN SMS WLL External Service Providers WAP/Download Services TCC Back-End GSMBS CSR Data Warehouse Positioning Enablers Profiling Enablers Accounting O&M Mail Gateway LBS Based Services IM Services Streaming Services IM Gateway Video Gateway Presence Server WLAN Auth Gateway Streaming Platform Dispatching System Content Billing LBS Services IM / Chat Services

Problems in Legacy Mobile Service Delivery Network Restriction to one service per bearer Difficult to support richer applications and limit to SMS based functions (VOICE / LBS related services are not normally available to CPs). No cost effective way to mix data and voice related functionality within one session. Unable to leverage global program and support simultaneous product / event launches across market within limited time frame Difficult to support individual enterprise needs for richer mobile applications Manual settlement process and no reliable audit trail to have potential revenue leakage for content / service providers Complex and expensive content development Lack of economy of scale (device limitation) for service delivery No exciting mobile content, less profit for both CPs and carriers

Demands of the Mobile Service Industry Mobile data service become hard to manage Audio service Video service Marketing and entertainment service Key technology and backend integration Deliver value chain Terminal interoperability testing CRM Billing Content provider needs a new integrated service platform Media - Sony News provider – BBC Operator need a service delivery platform (SDP) Vodafone (HP& BEA solution) , CHT Lab as well. Good design but Huge implementation effort. (Public Park Model) Fareast tone CSP (IBM Web Sphere) (Private Walled Garden model Platform)

Requirement of Service Delivery Platform Multiple services within one session via multiple carriers. Integration of real time, non-real time, voice and data services. Secured open architecture providing network transparency to CPs and no telecom experience needed for developers. Provide application development tool to reduce time to market Reduce OPEX on management of enhanced and call-related applications Application interoperability among carriers and terminals Flexible charging mechanism. e.g. service code insertion for SMS and MMS, event based charging, originating or destination party pays. Provide accurate information to settlement system based on pre-defined business models

SDP Service Flow SDP Network Delivery User Services Web Services Eastbound interface through which 3rd party, device independent, content/apps are aquired Westbound interface through which adapted content is delivered to requesting device Southbound interface to operational and business support systems via SDP Telco Integration APIs Network Delivery User Services Internet, Intranet Wireless Wireline Brokerage Content Partners Application Users SDP Web Services Telecom Interfaces (e.g.Parlay) Multiple Sources Multiple Channels Multiple Devices Message Bus

SDP Key Functions Multi device support Billing - Java Handset, GSM Handset, GPRS Handset, PC, PDA. Multi channel support - GSM, GPRS, USSD, CDMA, HTTP, PSTN, IVR Common object download functions - Subscriber Single Sign-on - Device Registration and Management - Subscriber Application/Service Enrolment - Common Authentication and Authorisation Service creation environment - Service creation APIs - Mutli-channel integration APIs - Telco backend integration APIs Billing - Billing Mediation and collection (use of existing back-end systems). - Post paid, pre-paid, and rating capabilities. 3rd party application support - Web Service Gateway, SDK/WSDL API. Content - Java Application, ring tones, images - Location based, games. Multi-modal 3G - Ability to extend platform and applications with natural language support. - Simultaneous voice and data.

Worldwide SDP Deployment Status Operator Announce Gateway Details Telecom Italia 02 2002 Aepona /Ericsson Deployment Based on Press Releases and Conference Presentations Telesim Oksijen Commercial Deployment BT 04 2002 Marconi Contract to deploy in 2003 O2 (Germany) 07 2002 Redknee KPN Carrier Services 10 2002 - Telia Skanova 11 2002 Meteor Communications jNETx Hutchison CAT (Thailand) 04 2003 Kabira /Motorola Hutchison 3G Australia 05 2003 Ericsson Commerical Hutchison 3G Italy Hutchison 3G Sweden Telmex Hutchison 3G Austria Hutchison 3G Denmark 06 2003 Mobifone 10 2003 Korea Telecom Herit

Next Generation Wireless Network Integration Platforms R&D Project Funding sponsored from MOEA (Ministry Of Economic Affairs) Project scope: Next Generation Service Delivery Platforms (TCC) - Next Generation MMS platform、LCS Service platform、 Streaming platform、Common Object Download platform - Common API (Parlay X based) and service creation environment (SCE) for content providers Inter-networking among Operator (WCDMA vs. CDMA2000) (APBW/VIBO) - MMS、LBS、Video call 3G / WLAN Integration (CHT/FET) - EAP-SIM AAA server, spectrum measurement, WLAN demo zone, 3G/WLAN integrated messaging

Next Generation Mobile Service Delivery Platforms GPRS WLL WLAN Core Network/ Soft switch (核心網路) HLR HSS SGSN GGSN CSCF MGCF MGW SG 3G AAA SCS Content & Application (應用服務) Wireless Portal Content LBS Corporate Internet Access WAP Gateway A4: Streaming Server IM Server Presence SMS A1: MMS Email OSA/Parlay/JAIN/OMA… Universal Access (接取網路) A2: Location Device Engine、Filter Engine、Channel Management、Service Report、… Multimedia Mobile Equipment Module Library、Template Editor、… User Profile A6: Service Environment Service Node (服務節點) A5: Service Gateway (服務閘道) A3: COD

Common Service Gateway Architecture

Service Creation Environment

Thanks ! arthurlin@tcc.net.tw