1. LOMS - Local Mobile Services Creating Smart Services Everywhere Preparation for EU-TSOA Meeting, Madrid, June 25-26, 2008

2. slide 2 LOMS Executive Summary Statements Problem area: Easy service creation by non-technical service providers (e.g. SMEs) Methodology researched and realised: Layered/staged service creation through service templates created by intermediate roles in service ecosystem Target environment: SOA or SDP architectures/platforms, potentially leveraging IMS and existing web services Target customers: –parties operating a service platform –businesses/developers potentially creating sets of service templates –service providers addressing specific end user niches Application domains: many – examples selected in project: –media sector (B2C services) –machine maintenance sector (B2B services) Enabling services leveraged for service “smartness”: –context-awareness (location, presence, user profiles, …) –(context-aware) charging –user (identity) management –other

3. slide 3 LOMS Problem Statement Before LOMS: Service Creation Dilemma LEVERAGE infrastructure: “Long Tail” service portfolio Safe exposure of network- based enabling services LEVERAGE infrastructure: “Long Tail” service portfolio Safe exposure of network- based enabling services “Local” businesses INHIBITED:  Know “local” demands, but: No technical know-how No (e-)Sales Channels “Local” businesses INHIBITED:  Know “local” demands, but: No technical know-how No (e-)Sales Channels DEMAND good services: Variety Convenience Ad-hoc use Benchmark = plain Internet ! DEMAND good services: Variety Convenience Ad-hoc use Benchmark = plain Internet ! ? Easy Creation: How ??

4. slide 4 LOMS Project Objectives Easily Creating Smart Services Everywhere Innovation Objectives New value chain and business models New architectural paradigm: –Expose Enabling Services to Platform Operators –Layered service creation and deployment –Domain-specific template instantiations Demonstrate for different Application Domains: –Easy & fast creation –Enhanced enablers for service smartness New way market development (methodological guidelines) Make a difference in the Real World !Make a difference in the Real World ! LOMS: New Intermediary Roles CAN OFFER smarter services, launch them easier, via more channels (hidden technical complexity)

5. slide 5 Enabling Services (e.g., context-awareness, charging & billing,...) Domain-specific Service Templates End User Services (Local Mobile Services) LOMS Easy Service Creation

6. slide 6 LOMS Template Creation Environment (TCE, V-Manage): a tool to define XML-based skeleton code (service logic) and machine-readable questionnaires Internet LomsLatestNewsService.bpr LOMS Runtime Platform Web Server Database Service DMF Mobile Users Network Operators Platform Operator Service Operators Local Service Providers Multiple Access Application Domains Service Variety Easy Service Creation Service Operator: Template Creation

7. slide 7 Answer the questions Internet LomsLatestNewsService_SP001.bpr LOMS Runtime Platform WS-BPEL Server... Service Logic nService Logic 1 Service Management AMF Mobile Users Network Operators Service Operators Local Service Providers Multiple Access Application Domains Service Variety Platform Operator Easy Service Creation Service Provider: Service Configuration LOMS Service Creation Environment (SCE): empowering non-technical Service Providers to launch services easily by simply answering questions, defining their own new service

8. slide 8 LOMS Distributed Runtime Platform for demo’s Distributed Service Execution Environment (SEE) & Service Management Service Operator PC Service Provider PC End User Device(s) Web Application Server (hosted @ UPB) WS-BPEL Server (hosted @ DAI) Web Server (URO) Web Server (Orga)Web Server (KUL) Exposed Enabling Services Layer UDDI Service Registry Context Service Database Service User Management Charging Service End User Services Layer... Service Logic nService Logic 1 User Interface Layer Personal Portal Web Pages Service GUI n Service GUI 1... Server (hosted @ Orga) Server (@ KUL) Backend System and Persistence Layer Sensory Data Sensory Data User Profiles User Profiles Media Service Templates Service Templates Subscriptions Service Management Context Simulator SCE TCE Internet GSM WLAN Orga Charging Solution

9. slide 9 LOMS Relations to Other Projects Joint initiatives with other running projects: –EU-TSOA initiative, among SPICE, OPUCE, SMS, LOMS and MAGNET –Cross-ITEA initiative on service (creation) architectures, among OSIRIS, LOMS, S4ALL, SUMO (ended), NUADU, and other projects –Other links: ITEA SODA, IST EUQOS, IST SOCRADES, IBBT CROSLOCiS, other projects Knowledge from past projects leveraged: –ITEA Sirena, ITEA DigiNews, IST ECOSYS

10. Thank you for your attention  www.loms-itea.org