Brazil.. - a land of contrasts Made by Aline Guimarães Silva & Marte Bakken Kjenstad

Today’s topics: A brief look at Brazil A brief look at Brazil Location, basic facts and history Location, basic facts and history Economy Economy Industry Industry The population The population Origin, aspects and values Origin, aspects and values The Brazilian business culture The Brazilian business culture

A brief look at Brazil Location: Location: In South America In South America Bordering the atlantic ocean Bordering the atlantic ocean Bordering almost all the other countries on the continent Bordering almost all the other countries on the continent

The Brazilian Flag A symbolic flag: The green represents the landscape, especially the rain forest The yellow part represents the natural richness The blue circle in the middle is the globe, the colour represents the sky The stars represents the 26 states in Brazil and are arranged like the sky over Brazil at nighttime Order and progress

Basic facts of Brazil Original name Federative Republic of Brazil Religion Roman Catholic Inhabitants Ca 180,000,000 Total area Ca 8,500,000 sq km Independence / National holiday 7 September 1822 (from Portugal) Constitution 5 October 1988

The Brazilian history Discovered around year 1500 by a Portuguese seafarer, Pedro Álvares Cabral, and was under Portuguese ruling for more than three centuries Discovered around year 1500 by a Portuguese seafarer, Pedro Álvares Cabral, and was under Portuguese ruling for more than three centuries Undergone many political changes Undergone many political changes Colony (around year 1500) Colony (around year 1500) Empire (year 1822) Empire (year 1822) Federal republic with an elected president (from 1889) Federal republic with an elected president (from 1889) Dictatorship (ca between1960 and 1980) Dictatorship (ca between1960 and 1980) Today: Today: Present president is social democratic Luiz Inacio Lula da Silva Present president is social democratic Luiz Inacio Lula da Silva Promise to reduce poverty and solve social problems Promise to reduce poverty and solve social problems Most important areas: Most important areas: The access to education The access to education The eradication of illiteracy The eradication of illiteracy

Economic changes A lot of changes in the 20th century: Development in the profitable sectors, specially in the industrial sector Development in the profitable sectors, specially in the industrial sector Reduction in taxes made Brazilian products more competitive Reduction in taxes made Brazilian products more competitive Large investments, sponsored by foreign capital Large investments, sponsored by foreign capital

Consequenses Only a small percentage of the population were able to benefit of the development Only a small percentage of the population were able to benefit of the development Increasing dissatisfaction among the poor Increasing dissatisfaction among the poor Rich vs poor – bigger difference than ever Rich vs poor – bigger difference than ever The foreign capital had to be paid back, with interest, and increased the Brazilian debt enormously The foreign capital had to be paid back, with interest, and increased the Brazilian debt enormously Inflation in the mid eighties put a stop to the development. The inflation was on its highest in 1994, when it was more than 1000% Inflation in the mid eighties put a stop to the development. The inflation was on its highest in 1994, when it was more than 1000%

The time after The fighting of the inflation: The fighting of the inflation: Restrictive monetary policy Restrictive monetary policy Economic reforms Economic reforms Recession – eliminated most of the jobs Recession – eliminated most of the jobs Social conflict increased Social conflict increased Because of high growth in population, the situation were particulary hard for the young people Because of high growth in population, the situation were particulary hard for the young people

Industry in general Economic stabilization and privatization Economic stabilization and privatization Greatest industrial park in Latin America Greatest industrial park in Latin America Enormous agricultural potential Enormous agricultural potential Common Market of the South (Mercosul) and Commerce of Americas (Alca) Common Market of the South (Mercosul) and Commerce of Americas (Alca)

Profitable sectors Aluminium: Aluminium: Great part of the exportation Great part of the exportation The biggest bauxite deposit in the world The biggest bauxite deposit in the world Strong employer sector Strong employer sector Agriculture: Agriculture: One of the biggest food-storages in the world One of the biggest food-storages in the world Biggest producer of: Biggest producer of: Orange, sugar, coffee, soya, chicken, beef and corn Orange, sugar, coffee, soya, chicken, beef and corn Oil: Oil: Big producer Big producer Tourism Tourism Increasing Increasing Main reasons:The Carnival, the nature, nice weather and beautiful beaches Main reasons:The Carnival, the nature, nice weather and beautiful beaches

Relations and collaboration between Norway and Brazil Not much collaboration Not much collaboration One important sector for collaboration: One important sector for collaboration: Oil and gas Oil and gas Norway: Aker and ”Det norske Veritas” Norway: Aker and ”Det norske Veritas” Brazil: Petrobras Brazil: Petrobras Joint venture Joint venture Adubos Trevo and Hydro Norsk Adubos Trevo and Hydro Norsk Import/export Import/export

Population People from various countries have contributed to make the Brazilian population a complex mixture of different cultures People from various countries have contributed to make the Brazilian population a complex mixture of different cultures Three main ethnic groups: Three main ethnic groups: White people (55 %) White people (55 %) Miscegenation of white and black raises and Indians (38%) Miscegenation of white and black raises and Indians (38%) Black people (6%) Black people (6%) Many different cultures are accepted, and there is no racism Many different cultures are accepted, and there is no racism

Cultural aspects and values Education is very important for Brazilians Education is very important for Brazilians Curious – want to know everything about you Curious – want to know everything about you Diffuse-focused and avoid direct confrontations Diffuse-focused and avoid direct confrontations Open-minded Open-minded Major difference between rich and poor Major difference between rich and poor

Brazilians are friendly, warm and happy and loves to be surrounded by family and friends Brazilians are friendly, warm and happy and loves to be surrounded by family and friends A Brazilian is affected by the temperature Temperatures can vary a lot (differ more than 40 degrees between the north and the south on the same day) A Brazilian is affected by the temperature Temperatures can vary a lot (differ more than 40 degrees between the north and the south on the same day) The favorite place to be is on the beach, listening to typical Brazilian music like samba and bossa nova. The favorite place to be is on the beach, listening to typical Brazilian music like samba and bossa nova.

The Brazilian passions: The Brazilian have two main passions in life Football The carnival

The Brazilian business culture Relationship-focused Relationship-focused North vs South North vs South Indirect approach Indirect approach Local contacts Local contacts Trade show/missions Trade show/missions First relations and friendship then business

The Brazilian business culture Orientation to Time Orientation to Time South: monochronic South: monochronic North: polychronic North: polychronic Communication Communication Expressive Expressive Communication Communication Nonverbally/body language Nonverbally/body language Negotiation Negotiation Tough bargainers Tough bargainers

Conclusion You cannot change overnight what has been the result of a long time of mismanagement and corruption, but Brazil is under continuous development. You cannot change overnight what has been the result of a long time of mismanagement and corruption, but Brazil is under continuous development. Today the country stands out as the leading economic power and regional leader of South America