Solve the Advertising Puzzle Barbara Scott Great Scott Advertising 352-538-3278 Click for Next Page.

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Presentation transcript:

Solve the Advertising Puzzle Barbara Scott Great Scott Advertising Click for Next Page

Don’t try to be your own media expert… You run your business! Let me do it for you! Do you have a professional media planner on staff? Are you paying high retainers to agencies? Plus agency commission? You need me on your team! Media buyer and planner for Radio and TV. My job is to assist you with media selection, planning and negotiating, write strong copy with good creative offers that will produce RESULTS! I pay for myself with well planned media buys – –The right rates (not rate card rates) –The right stations The right offer and excellent production Click for Next Page

“Clients who have great success with advertising, have a marketing professional who knows how to put together all the puzzle pieces.” – Barbara Scott The Secret to my success is that I … – Properly identify your challenges – Properly identify your target market with effective qualitative and psychographic research. – Provide current, accurate research to properly position your message in the right place, at the right time. – Prepare a creative and stimulating message that will provide results. – Provide professional production to insure a national sound and feel, thus increasing believability to the message. Experience……. – Over 40 years experience in Radio and TV – Sales, Planning and Buying of all forms of media. – Business ownership in multiple industries – Over 30 years of successful campaigns, promotions and events of all types of businesses. Click for Next Page

“If you don’t advertise today, they will forget you tomorrow.” – Barbara Scott  Specialized Training and Certifications: o Radio Advertising Bureau, Radio Marketing Expert o National Advertisers Bureau, Television Marketing Consultant o Tom Hopkins, Zig Zigler, Napoleon Hill, Brian Tracy Sales Training o Web Design and Internet Advertising o Neilson and Arbitron and Scarborough o Published Columnist - Florida Today Newspaper Web Development Digital Studies o Writing = Educational Articles, Radio Copy, TV Copy, Print Ad Copy.  Entrepreneurial Endeavors… o Businesses Start ups and ownership: o Contractors Staffing of Florida, Inc o Desert Star Ranch and Arena o Great Scott Advertising o Tropi-Fauna Imports (USDA Approved Equine Import Quarantine Facility) o Pet World ( 5 stores)

“ If you advertise in the wrong place they won’t ever know you’re there” – Barbara Scott Personal Information… – Marital Status: Single – Children: Three grown daughters – Real Estate Broker – Veterinary Medicine Student – Homemaker – Adopted grandson with severe autism – Resided in: –Florida, Arizona, California, Texas – Hobbies: Raise and Train American Quarter Horses for Western Performance Events Fund Raising For Autism projects Hunting, Fly Casting, Camping, Trail Riding, Horse Showing S.E. Regional Director American Barrel Racing Association Equine Assisted Growth and Learning Association Certified Handler (Equine Assisted Therapy= applying equine minds and hearts to assist brain injured, emotionally disabled and autistic children and adults) Long Horn Cattle Breeder Angus Cattle Breeder American Quarter Horse Breeder Click for Next Page

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