World Geo 3200/3202 April 2011

Outcomes Students will be expected to analyze patterns in the location of selected tertiary and quaternary activities, including the following delineations: Examine factors that affect the location of a tertiary activity. (a) Examine factors that affect the location of a quaternary activity. (a) Analyze factors that account for patterns in world trade for a selected commodity. (a) Analyze factors that account for patterns in mass communications. (a) Examine how mass communications can affect the location of a workplace. (a)

2 main factors affecting location of a tertiary activity/service industry 1. Price of Service 2. Location of Service The further away a service location is from a customer, the costlier will be the service in terms of both time and money spent. services must also be located close to a large enough market to produce DEMAND. services are only viable as businesses if the demand is high enough & the price is reasonable.

Service Availability vs. Population Size Larger populations support a wider range of services Consider: Health services, Education, recreation facilities, shopping facilities, hotels, restaurants and you will see that the range of services available is directly related to community size. Consider our population and services to St. John’s or Mt. Pearl.

Assigned Readings "The Location of Tertiary Activities" on page 244 of your text book. Assigned Activities Complete Question #9-10 on page 244.

Tourism as a Tertiary Activity Although this section focuses on the tourism industry in particular, the methods employed could be used to analyse any Tertiary industry Tourism is one of the fastest growing sectors of the economy. It is also one of the most profitable. If your country happens to be located in a sunny area or to have good ski slopes or to have cultural attractions then people will flock there and spend money. Furthermore from a country's perspective international tourism is new money coming to the country.

Why International Tourism has Increased 1. people have increased leisure time due to available technologies; 2. retired people have secure incomes and are able to travel; 3. people have increased discretionary spending money; 4. travel has become easier and less expensive; 5. travel agencies have packaged attractive "all expenses paid" trips; 6. advertising has been effective using attractive & exotic pictures.

Travel Agents Travel agents see that people are usually looking for one of three different kinds of vacations: Climate oriented (skiing & sun bathing are at opposite extremes but both rely on climate) Landscape oriented (some people like to view the sites) Culture oriented (cultural land marks are of interest to people ex. Athens)

Assigned Readings "International Tourism in the Tertiary Sector" p Assigned Activities Complete questions # on page 246 of your text book. Case Study "Costa Del Sol" p complete questions #15-18