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Ronald McDonald House Charities Corporate Team Fundraising Greg Borkowski Manager, Development

Agenda Ronald McDonald House Charities Contextual Overview RMHC’s Social Fundraising Background Seeking a Strategic Behavioral Shift Corporate Team Fundraising (CTF) Case Studies Identifying Fit and Ensuring Success Q/A

Strength in Families. Strength in Numbers.

The mission of Ronald McDonald House Charities is to create, find and support programs that directly improve the health and well being of children.

Ronald McDonald House Comfortable lodging for families with children being treated at a nearby hospital. Core Programs Ronald McDonald Family Room Special room offering a haven within the hospital for families of pediatric patients. Ronald McDonald Care Mobile Mobile truck offering medical, dental and health education services to children in underserved communities.

339 HOUSES STRONG 196 FAMILY ROOMS IN HOSPITALS STRONG \ 58 COUNTRIES STRONG 50 RONALD MCDONALD CARE MOBILES STRONG 40 YEARS STRONG 4.5 MILLION FAMILIES STRONG Strength in Numbers

Grow Overall Fundraising Keep costs low Increased competition from competing organizations Diversify Fundraising Efforts Trend Driver: Need to grow overall revenue Pressure from the Top : Demand from Organizational Leadership Social Fundraising is… Relatively Low Cost to Set Up Relatively Low Cost to Maintain An Expansion of Fundraising Footprint

Team RMHC 9

Scalability

“But We Do Just Fine with Traditional Fundraising” Traditional fundraising events still have a place. However, to expand even our traditional fundraising, we rely on supporters and their friends. The tide toward social fundraising means “asks” for support by friends are becoming commonplace. As your friends and theirs are recruited to support other charities, if you don’t participate, you may lose ground you cannot gain back. 12 RMHC

“Offline” Social Fundraising 13

Corporate Team Fundraising What does Corporate Team Fundraising (CTF) mean for RMHC? Why is CTF such an appealing option for national and international partners? 14

Philadelphia Insurance (Team PHLY) Campaign Success $411,000 total contribution to RMHC 62 RMHC Chapters engaged, benefited 750 employees created fundraising pages. Over 1,700 donors Top participant raised more than $24,000 15

The Goddard School Results 210 Goddard schools participated $25,000 direct gift from Goddard $200,000 total value of campaign to RMHC 16

Kleinfelder Office Locations Year-round program of engagement with local RMHC Chapters and Houses Fundraising, PR, and volunteer activity support to franchisees.

The Dwyer Group Franchises Opportunities for “Season of Sharing” direct fundraising Year-round program of engagement with local RMHC Chapters and Houses Fundraising, PR, and volunteer activity support to franchisees.

Should My Organization Pursue Corporate Team Fundraising? Are you fundraising globally, nationally, regionally or locally? What is your organizational structure? What mandates and challenges do you have for activation, revenue share, etc.?

Who is already fundraising socially for you? 20 Should My Organization Pursue Corporate Team Fundraising?

Can you create a new revenue stream? 21 Should My Organization Pursue Corporate Team Fundraising?

How to Guarantee Success Find your Champion Set clear and realistic goals Focus on implementation and messaging – a campaign by itself is not a call to action Create turn-key activation (technology, onboarding, etc.) 22

Activation Kit Letter from RMHC FAQs Fundraising Ideas Video tutorials Coaching s 23 Fundraiser Support

Competition is Good 24

“Team” Fundraising 25 Teams raise more money than those fundraising alone Team captains play the most important role in peer-to- peer event fundraising Traditionally team leaders raise an average of one third of the overall participant revenue

Team Captains 26 Create/personalize team and individual page through online registration Communicate with chapter regarding fundraising efforts Motivates office/co-workers to join and fundraise Potentially provides fundraising tips and ideas

Team Members 27 Register to join team and personalizes fundraising page Use , social media to solicit gifts online Host offline “events” to raise funds for goal (Cookouts, jeans day, etc) Potentially encourage co-workers to fundraise

What’s Your Roadmap? 28 Do you have low-hanging fruit? What amount of revenue makes a single campaign successful? What amount of revenue makes a replicable program successful? What messaging can you give to prospective participants?

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