Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing.

Marketing  The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Marketing Functions  Product/service management  Pricing  Marketing Information Management (MIM)  Selling  Promotion  Distribution

Marketing Mix  A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion).

Marketing Mix (4 Ps)  Product - Businesses must decide which products to offer customers.  Price - The amount a business charges customers for a product.  Place - Having the product available at the right time and location. Also known as distribution.  Promotion - Informing and reminding customers of the products available to them and persuading them to purchase.  Promotion includes advertising, personal selling, sales promotion, and publicity.

Products  Include both goods and services

Goods  Goods are tangible objects that are useful to consumers.  Examples: tennis rackets, soccer balls, uniforms.

Services  Services are intangible and include tasks or acts performed for a customer for a price or fee.  Examples: Going to a Broadway play or to a NASCAR race.

Sports Marketing  The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.  Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams  Basketball: Charlotte Bobcats  Football: Carolina Panthers  Hockey: Carolina Hurricanes

Collegiate and Scholastic Teams  UNC – University of North Carolina  Duke University  University of Okalahoma  Ohio State University

Venues: Arenas, Stadiums, Coliseums, Speedways  Time Warner Cable Arena  Lowe’s Motor Speedway  Bojangles Arena  Staples Center

Commercial Facilities  Marina Boat Land

Health Clubs  Gold’s Gym  YMCA  Planet Fitness  Ladies Fitness and Wellness

Recreation  Aerobics  Soccer  Basketball  Swimming  Area parks

Camps  Tennis Camp  Basketball Camp  Soccer Camp  Camp Thunderbird

Professional Individual Sports  PGA  World Tennis Association  PBA

Professional Individual Sports  Running  Swimming  Golf  Bowling

Amateur Sports AAU-Amateur Athletic Union

Agencies  MLB-Major League Baseball  NBA-National Basketball Association  NFL-National Football League  NCAA-National College Athletic Association  SEC  ACC

Sport Support Services  NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry  Nike  Adidas  Under Amour

Sport Sponsors  NASCAR Sprint Cup Series  Cadillac sponsoring the PGA Tour  Wachovia Cup Tournament at Quail Hollow Country Club

Sports Media  ESPN  Fox Sports Net  Sports Illustrated

Entertainment Marketing  Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry  Capitol Records  Bad Boy Entertainment  Roc-a-fella Records  J Records

Movie Industry  Warner Brothers  Disney  Actors

Theme Parks  Walt Disney World  Carowinds  Cedar Point

Radio Industry  FM  AM  Country  Rap  Hip-hop  Jazz  Sirius satellite radio

Film Industry  Sundance Film Festival

Television Industry  NBC  ABC  CBS  Cable TV

Dramatic Arts Industry  Children’s Theatre  Broadway  Belk Theatre

Video Game Industry  X-Box 360  Nintendo Wii  Sony Playstation 3

Fine Arts and Science Industry  Smithsonian Museum  Mint Museum

Night Club Industry  Club Ice  40/40 Club  Rain

Literacy Industry  Library  Internet  Books

Casinos Industry  Las Vegas  Reno  Atlantic City  Harrah’s Cherokee Casino

Hobbies/Craft Industry Southern Christmas Show

Trends in Sports & Entertainment  Sports:  Naming Rights  X-Games  Sport Specific Channels  Entertainment  Internet Web Casts  MP3’s  DVD’s