1. INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING
Mr. Sherpinsky
Business Department
Council Rock School District

2. MARKETING
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. PRODUCTS
Includes both goods and services

4. GOODS Goods are tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.

5. SERVICES
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.

6. SPORTS MARKETING
The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.

7. PROFESSIONAL TEAMS Basketball: Philadelphia 76ers
Football: Philadelphia Eagles
Hockey: Philadelphia Flyers
Soccer: Philadelphia Union
Lacrosse: Philadelphia Wings
Baseball: Philadelphia Phillies

8. COLLEGIATE AND SCHOLASTIC TEAMS
Penn State University
Temple University
Villanova University
Saint Joseph’s University

9. VENUES: ARENAS, STADIUMS, COLISEUMS, SPEEDWAYS
Lincoln Financial Field
Wells Fargo Center
Citizen’s Bank Park
Pocono Speedway
Kimmel Center
Academy of Music

10. COMMERCIAL FACILITIES
Penn’s Landing
Tower Theatre
Keswick Theatre
Electric Factory

11. HEALTH CLUBS
Gold’s Gym
YMCA
NAC
Curves
Retro Fitness

12. RECREATION
Aerobics
Soccer
Basketball
Swimming
Area Parks

13. CAMPS
Tennis Camps
Basketball Camps
Soccer Camps

14. PROFESSIONAL INDIVIDUAL SPORTS
PGA
World Tennis Association
PBA

15. PROFESSIONAL INDIVIDUAL SPORTS
Running
Swimming
Golf
Bowling
Snowboarding

16. AMATEUR SPORTS
AAU-Amateur Athletic Union

17. AGENCIES MLB-Major League Baseball NBA-National Basketball Association
NFL-National Football League
NCAA-National College Athletic Association

18. SPORT SUPPORT SERVICES
NASCAR Winston Cup Racing Wives Auxiliary
Phillies Wives Association

19. SPORTING GOODS INDUSTRY
Sports Authority
Nike
Adidas
Dick’s Sporting Goods
Sketchers
Wilson’s

20. SPORTS SPONSORS Coca-Cola 500 Wachovia Cup Fiesta Bowls
Bank of America (Olympics)
Red Bull Air Race

21. SPORTS MEDIA ESPN ESPN2 CBS Sports The GOLF Channel NBC Sports
CNN Sports

22. Can you name some areas involved in sports marketing?

23. Web Quest: How Many?
Research how many different sports identities there are in this region….

24. ENTERTAINMENT MARKETING
Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

25. MUSIC INDUSTRY RCA Atlantic Records Def Jam WMG Warner Music Group
Sony Entertainment Group
EMI

26. MOVIE INDUSTRY Warner Bros. Disney Actors Guild LucasFilms Universal
MGM

27. THEME PARKS
Six Flags
Dorney Park
Knoebels
Dutch Wonderland

28. RADIO INDUSTRY FM AM Country Ral Hip-hop Jazz
XM/Sirius Satellite Radio

29. FILM INDUSTRY Sundance Film Festival Cannes Film Festival
Academy Awards

30. TELEVISION INDUSTRY Dawson’s Creek is filmed in the Wilmington area
QVC- West Chester
HSN- Home Shopping Network (Lancaster, PA)

31. DRAMATIC ARTS INDUSTRY
Children’s Theatre
Adult’s Theatre
Academy of Music
Merriam Theatre

32. VIDEO GAME INDUSTRY
X-Box
Nintendo
Sony
Sega

33. FINE ARTS & SCIENCE INDUSTRY
Smithsonian Museum
Ben Franklin Museum
Philadelphia Art Museum

34. NIGHT CLUB INDUSTRY

35. LITERACY INDUSTRY
Library
Internet
Books
Barnes and Noble
Amazon

36. CASINOS INDUSTRY
Atlantic City
Las Vegas
Sugarhouse
PARC

37. HOBBIES/CRAFT INDUSTRY
Car Show
Boat Show
Model Train Show

38. TRENDS IN SPORTS & ENTERTAINMENT
Naming Rights
X-Games
Sport Specific Channels
Entertainment
Internet Web Casts
MP4’s
DVD’s

39. IMPORTANCE OF SPORTS AND ENTERTAINMENT
Generates about $213 to $350 billion in revenue.
Approximately 800 million people viewed the 2002 Super Bowl.
The average attendance per NFL game is 66,000.

40. IMPORTANCE OF SPORTS AND ENTERTAINMENT
In 2000, approximately 16,346,710 people watched a NFL game.
The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,804 attendants.
The average MLB attendance is 20,000,000 per year.

41. IMPORTANCE OF SPORTS AND ENTERTAINMENT
Over 35 million people visit Walt Disney World each year.
The Titanic, the movie, grossed almost $1 billion in global ticket sales.

42. IMPORTANCE OF SPORTS AND ENTERTAINMENT
Over 195 million American households own a VCR/DVD.
Over 130 million American households use DVR or other digital recording devices.
92% of Americans subscribe to Paid TV Service.

43. WEB QUEST
Using the Internet, find the economic impact on the local economy for the most recent following sports events:
Nascar Coca Cola 600
Super Bowl
NBA All-Star Game
Chick fil A Peach Bowl
World Series Final Game
The PGA Tour Championship
Stanley Cup Final Game
Please indicate where you found the information (if internet, give URL address)
Articles and information can be found using search engine, "economic impact of."

44. Economic Impact Nascar Coca-Cola 600 Super Bowl (2010)
$230 million dollars (U.S)
North Carolina Motorsports Association May’s NASCAR Sprint All-Star Race and Coca-Cola 600 Weeks.
Super Bowl (2010)
$8.87 billion
National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl (2011), that’s up from $8.87 billion in 2010
NBA All-Star Game
$85 million dollars (U.S) LA S & E Commission (LASEC)
$268.5 million (Dallas News Source-2010)

45. Economic Impact Chic-Fil-A Peach Bowl World Series Final Game
$35.8 million dollars (U.S)
The Atlanta Sports Council
World Series Final Game
$24.4 million (2011) Regional St. Louis Gaming commission
$15.5 Million (2009) New York city’s Economic Development Corp
$25 million (2009) Philadelphia Sports Congress
PGA Tour Champions (2012)
$193 Million
Source: State of South Carolina
Stanley Cup Finals
$30 million dollars (U.S)
BizJournal.com