KEY TERMS UNIT 6 (PROMOTIONS) Marketing. ANY FORM OF COMMUNICATION USED TO INFORM, PERSUADE, AND REMIND CONSUMERS ABOUT A PRODUCT. Promotion #1 SHOWNEXT.

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Chapter 17 promotional concepts and strategies Section 17.1

Chapter 17 promotional concepts and strategies Section 17.1

Presentation transcript:

KEY TERMS UNIT 6 (PROMOTIONS) Marketing

ANY FORM OF COMMUNICATION USED TO INFORM, PERSUADE, AND REMIND CONSUMERS ABOUT A PRODUCT. Promotion #1 SHOWNEXT MARK FOR REVIEW Review

THE METHOD OF TRANSFERRING A MESSAGE FROM A SENDER TO A RECEIVER. Communication Process #2 SHOWNEXT MARK FOR REVIEW Review

THE SOURCE OR ORIGINATOR OF THE MESSAGE IN THE COMMUNICATION PROCESS. Sender #3 SHOWNEXT MARK FOR REVIEW Review

PUTTING THE MESSAGE INTO LANGUAGE OR SYMBOLS THAT ARE FAMILIAR TO THE INTENDED RECEIVER. Encoding #4 SHOWNEXT MARK FOR REVIEW Review

TO INFLUENCE OR TRY TO CONVINCE A CUSTOMER TO DO SOMETHING. Persuade #5 SHOWNEXT MARK FOR REVIEW Review

THE PERSON OR PERSONS TO WHOM THE ENCODED MESSAGE IS DIRECTED. Receiver #6 SHOWNEXT MARK FOR REVIEW Review

INTERPRETING THE MESSAGE OR SYMBOLS AND CONVERTING THEM INTO CONCEPTS AND IDEAS. Decoding #7 SHOWNEXT MARK FOR REVIEW Review

ANY DISTRACTION OR INTERRUPTION THAT CAUSES A RECEIVER TO MISS THE MESSAGE OR MISUNDERSTAND IT. Interference #8 SHOWNEXT MARK FOR REVIEW Review

THE RECEIVER’S REACTION OR RESPONSE TO THE SOURCE’S MESSAGE. Feedback #9 SHOWNEXT MARK FOR REVIEW Review

DELIVERING MESSAGES IN PERSON. Interpersonal Communication #10 SHOWNEXT MARK FOR REVIEW Review

INVOLVES COMMUNICATING TO LARGE AUDIENCES, THROUGH THE MEDIA. Mass Communication #11 SHOWNEXT MARK FOR REVIEW Review

COMBINATION OF ADVERTISING, PUBLICITY, PERSONAL SELLING, AND SALES PROMOTION INTO A STRATEGY FOR DELIVERING A MESSAGE TO THE TARGET MARKET. Promotional Mix #12 SHOWNEXT MARK FOR REVIEW Review

ANY PAID FORM OF NONPERSONAL COMMUNICATION SENT THROUGH A MASS MEDIUM BY A COMPANY ABOUT ITS PRODUCT. Advertising #13 SHOWNEXT MARK FOR REVIEW Review

A NONPAID FORM OF COMMUNICATION THROUGH THE MEDIA; USUALLY A NEWS STORY. Publicity #14 SHOWNEXT MARK FOR REVIEW Review

THE CUSTOMER’S POSITIVE FEELING ABOUT AN ORGANIZATION, PRODUCT, OR SERVICE. Goodwill #15 SHOWNEXT MARK FOR REVIEW Review

DEPARTMENT WITHIN A COMPANY, WHOSE JOB IS TO DEVELOP GOODWILL AND FAVORABLE RELATIONSHIPS. Public Relations #16 SHOWNEXT MARK FOR REVIEW Review

PERSON-TO-PERSON COMMUNICATION WITH POTENTIAL CUSTOMERS. Personal Selling #17 SHOWNEXT MARK FOR REVIEW Review

ACTIVITIES OR MATERIALS THAT OFFER CONSUMERS A DIRECT INCENTIVE TO BUY OR ACT NOW. Sales Promotions #18 SHOWNEXT MARK FOR REVIEW Review

THE VEHICLES OF MASS COMMUNICATION (RADIO, TV, INTERNET, AND PRINT). Media #19 SHOWNEXT MARK FOR REVIEW Review

INSTRUCTING THE RECEIVER, WITHIN THE AD MESSAGE, TO DO SOMETHING (GO TO WEBSITE, USE COUPON, ETC). Directive #20 SHOWNEXT MARK FOR REVIEW Review

The End REVIEWEND