The Challenge 1,300,000,000 – or one in five – people around the world lack access to energy Development is not possible without energy, and sustainable development is not possible without sustainable energy Fossil-fuel based energy contributes to climate change

The Solution

Sustainable Energy for All UN Secretary-General Ban Ki-moon calls on governments, businesses, and civil society to make significant commitments to accomplish three objectives by 2030:

What’s Needed Leadership and commitment to embrace the need for sustainable energy Stable policy and regulatory frameworks to support innovation, drive down costs and invest in solutions Financing for the transition to sustainable energy for all Strengthened capacity in developed and developing countries to support this infrastructure

Why Social Media? There are 5 billion mobile phones worldwide, making them a powerful communication tool

UN Foundation & Social Media Use of social media – including Facebook, Twitter and YouTube – to reach new audiences with key messages Identification of partners with a strong social media presence to amplify our message and reach global audiences

Rock band Linkin Park has pledged to support Sustainable Energy for All through Power the World Power the World aims to raise awareness and generate funding to help 1 million families gain access to sustainable energy by the end of 2012 Linkin Park is urging supporters to sign a pledge to raise awareness through 1 million signatories by Rio+20 It has also launched a #whatiwouldmiss twitter conversation powertheworld.org

Why Linkin Park? UN Foundation has 55,665 “likes” on Facebook … Compared to Linkin Park’s 41,575,907

Rio+20 and Social Media: Driving a Global Conversation

Rio+Social Innovative event and global conversation June 19 about the nexus of social media, technology and sustainability Confirmed speakers include Pete Cashmore, Fabien Cousteau, Ted Turner, Maura O’Neill and Luciano Huck

Global Reach Rio+Social is a unique partnership between Ericsson, EDP, Mashable, 92Y and the United Nations Foundation Through Mashable – the largest social media blog – Rio+Social will be webcast so that journalists, bloggers, young activists, social networks and global citizens can have a voice in the conversation facebook.com/rioplussocial #rioplussocial

Power of Partnerships