The Watch Industry in India Presented By: Aayush Jaiswal Debarnik Biswas Gaurav Bhattacherjee Nikita Shroff

Agenda  History of Watch Industry  HMT Watches Limited  Titan Industries  Watch industry market  Prospects  Threats for Watch Industry

History of watch industry Earlier watches were not only used for time keeping but measuring direction while sailing or mobilizing in a war Wristwatch is considered as much of a status symbol as a device to tell time Cell phones and digital pagers display tiny quartz clocks First watch industry of India, HMT launched Janata model in the year 1962 HMT was the leader in the watch market till the Tata’s formed Titan Watches in association with Tamil Nadu Industrial Development Corporation in the year 1987 Titan was the first company to launch quartz watches in India

HMT Watches Limited Hindustan Machine Tools was incorporated in 1953 by the Government of India HMT is headquartered at Bengaluru ( Bangalore ) In the year 1961, HMT set up a watch manufacturing Unit at Bangalore in collaboration with M/s Citizen Watch Co., Japan In-house R&D In1985, HMT Watches has been involved in making Floral Clocks, Solar Clocks, International Clocks and Tower Clock

Titan Industries Titan was established in 1984 It’s a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO) Titan is the world's fifth largest wrist watch manufacturer Exports watches to nearly 32 countries around the world Brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya Titan formed a joint venture with Timex Group, which lasted until 1998, to set up a distribution network across India As of 2013, Titan watches account for more than 60 % share of the total Indian market

Watch industry market Indian Watch Industry Touches Rs 70000Cr. Indian watch market is today of 40 million units 60% of this are the unorganized sector in which the maximum number of watches are sold below Rs.300 (mid segment) Quartz watches form two third of the organized sector and the rest is split between mechanical and digital watches

Watch industry market Continues… In the organized sector, three fourth of the sales by volume comes from watches that are priced below Rs.1000 (affordable luxury segment) 150 stores are now retailing multi brand watches above Rs 10,000 (luxury and super luxury segment) 50 stores that are retailing brands above Rs 50,000 (Premium segment)

Prospects 70,000 million Industry and still booming Industry is 8 to 10 % Expected to to 15 % in next few years Young income group is growing (80% of population below 45) Retail sector is on boom (people prefer buying watches from malls and organized sectors) Increased awareness and brand consciousness Newly Positioned as a Lifestyle Accessory will be benefitted from the booming online industry

Threats for Watch Industry Penetration only 27% (least when compared globally) Market is dominated by International Players Only 3.5% of the population owns multiple watches Stringent government regulation Large unorganized market 90% of the watches are low priced Few Domestic players in the Luxury segment

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