1. PRESENTATION ON SONATA WATCHES
IIT
PRESENTATION ON SONATA WATCHES

2. TOPICS History Market value of comapany characteristics
Different types of models
Prices
Discount
Customer satisfaction
Goal

3. History
Titan Watches was established in 1984 as a joint venture between the TATA group and the Tamil Nadu Industrial Corporation. The company is instrumental in bringing about a quantum shift in the watches market by manufacturing quartz watches indigenously on par with international standards.
The company also manufactures a brand of watches called Sonata based on its deep understanding of the segmentation of the watch market.

4. Market value of company
Associated with the Indian working class, the Titan Sonata watches collection comprises of both analog and digital watches.
Sonata is best company of watches.
In market people wants best watches of branded company, sonata has approved it.
Sonata has wide range in different traditional design for gents ands ladies.
The exclusive design are made with best quality material.

5. Characteristics
Sonata comes with the backing of being a Tata product with five clear functional attributes .
Affordability
Looks
1 Year Guarantee
Waterproof (up to 30m water resistant)
Durability.

6. Different types of models
Recently, Titan Sonata watches has forayed into the plastic watch arena as well. Here are some of the Titan Sonata watches available in India:
Titan Sonata SF Watches
Titan Sonata Yuva Collection
Titan Sonata Gold Plated Watches
Titan Sonata Delightful Duo Watches
Titan Sonata Solid Steel Collection

7. Prices
The Titan Sonata SF Watches are priced in the band Rs 275-Rs 550 and targets the youth segment in the age group of years.
The collection start at Rs 395 in a leather strap (gold plated case) and Rs 550 with a gold plated metal strap (gold plated case). Rs

8. Discount (scheme)
Discount on Sonata watches KOCHI: Sonata Watches is offering a 20 per cent discount during the Onam season. The offer is valid till Octomber 6 for a variety of watches at the World of Titan showrooms in over 550 designs.

9. Customer satisfaction
The metal strap of the Sonata watches is a big hit with the Indian working class men.
It is targeted at consumers seeking durability and value, with a clear positioning of "No compromise watch".
It is therefore known as "5 Ghadi ke barabar" an equivalent for no-compromise watch.

10. Goal
Sonata is unquestionably the pride of India. With a company logo which reads.
Be more, the watch makers are truly striving towards being the best in the watch Industry.
Be it the imperial Regalia or the common man's Sonata, the style quotient and sensibility which are innate to Titan watches, remains intact.

11. THANK YOU