Digital Signage Networks: Present to Future Wednesday, September 19

Digital Signage Networks: Present to Future 2 What is digital signage? Digital signage is defined as an OOH display where content and messaging can be dynamic and deliver targeted messages at specific times without modification to the physical sign.

Digital Signage Networks: Present to Future 3 What is a digital signage network? One or more displays

Digital Signage Networks: Present to Future 4 What is a digital signage network? Player

Digital Signage Networks: Present to Future 5 What is a digital signage network? Production Workstation

Digital Signage Networks: Present to Future 6 What is a digital signage network? Server (Content Management System – CMS)

Digital Signage Networks: Present to Future 7 A Simple Digital Signage Network Production Workstation Server (CMS) Player Display One Way Content Feed One way health data (player problems, error reporting, etc.)

Digital Signage Networks: Present to Future 8 Our (4) Digital Signage Networks Production Workstation (Travis’ Computer) Box Office LCDSWang Marquee Server (CMS) Shubert Marquee Server (CMS) Grand Lobby Displays Computer

Digital Signage Networks: Present to Future 9 Cons of Box Office LCDS Box Office LCDS Player is embedded in the display creating more points of error making it more challenging to diagnose and fix in a timely manner Limited acceptable content types (PPT/still images) No dynamic content (Weather, news aggregators) One user, one schedule Poor screen power management – no calendar based scheduled power on/off The CMS used here is Samsung’s MagicInfo Pro to administer content.

Digital Signage Networks: Present to Future 10 Cons of Daktronics Network Since the marquees are in different locations, each has it’s own server and with it it’s own schedule, content directory, etc. Limited acceptable content types (videos/still images) No dynamic content (Weather, news aggregators) Archaic, nonintuitive interface No repeat event scheduling (e.g. play RCCS creative every Wednesday at 4 PM – rather than entering as a repeating event, it must be scheduled manually every occurrence) The CMS used here is Daktronics Venus 7000 Wang Marquee Server (CMS) Shubert Marquee Server (CMS)

Digital Signage Networks: Present to Future 11 TOTAL TIME: 12 minutes It currently takes 12 minutes to change one slide on all four networks. This doesn’t include the production or scheduling of creative.

Digital Signage Networks: Present to Future 12 Our (4) Digital Signage Networks Production Workstation (Travis’ Computer) Box Office LCDSWang Marquee Server (CMS) Shubert Marquee Server (CMS) Grand Lobby Displays Computer

Digital Signage Networks: Present to Future 13 Proposed Combined Network

Digital Signage Networks: Present to Future 14 Why combine? All content is housed under one content manager One system to learn More content abilities! ROI Better advertising abilities (content types/recap reports) Sponsored weather feeds/time feeds ROO More abilities for institutional messaging Corporate Sponsor messaging Audience engagement/services Set times, social feeds, bar menus, building information, interactive mobile elements More effective signage through dynamic content Screens can have layouts and multiple content areas Weather, time, news tickers

Digital Signage Networks: Present to Future 15 In practice – The Shubert Organization Main content area: Shows, institutional, videos, social content. Ticketing Information Secondary advertising location: Images, videos, flash, social. Branding Opportunity Theater information & Time Information ticker about the evening’s performance

Digital Signage Networks: Present to Future 16 What features are we looking for? Individually schedule displays Dynamic content playback (RSS feeds, websites, flash, social) Typical content playback (images, videos) Proof of play/settlement reports Error reporting/alerting ( when errors detected) User groups and permissions (allow interns to upload content, interns to insert show time tickers, etc.) RS232 scheduled commands (power on/off display at key times, brightness controls, etc.)

Digital Signage Networks: Present to Future 17 What vendors offer these solutions? Too many to list Found best practice local and partner institutions The Shubert Organization, Todd & Jennifer Boloco, James Luxe, VP of IT Inwindow Outdoor, Anthony DiPrizio, Director of Technology Live Nation, Christian Eliason & Jay Anderson Ad Club of Boston Award-winning companies on DOOH industry sites

Digital Signage Networks: Present to Future 18 Cost Comparison

Digital Signage Networks: Present to Future 19

Digital Signage Networks: Present to Future 20

Digital Signage Networks: Present to Future 21 Additional variable costs Travel Any additional display mounting equipment Player compliancy with Box Office enclosures (will they fit behind the monitor?) Mounting displays to marble in the Colonial Additional computer to manage displays Potential IT/network costs Wiring power/network cables to display locations Equipment replacement after 3-4 years Staff time