Market Analysis Economic Development Land Planning Implementation Harrisburg, NC Economic Development Implementation A strategic community assessment
Market Analysis Economic Development Land Planning Implementation Schedule Phase I - Market Analysis November – Data Immersion & Guiding Principles January – Market Analysis Report Phase II - Economic Development Work Plan February – Building & Sites Inventory March – Implementation Plan
Market Analysis Economic Development Land Planning Implementation Data Hackathon
Key Assets Education Health & Safety Housing Transportation Employment
Market Analysis Economic Development Land Planning Implementation Locational Analysis
Market Analysis Economic Development Land Planning Implementation Guiding Principles Maximize existing assets & infrastructure Build opportunities & programs which support multi-generations Grow an economy around future trends & small town values
Market Analysis Economic Development Land Planning Implementation Demographics
Market Analysis Economic Development Land Planning Implementation Lifestyle Characteristics
Market Analysis Economic Development Land Planning Implementation Lifestyle Characteristics ~Baby Boomers ~Millennials
Market Analysis Economic Development Land Planning Implementation Economics
Market Analysis Economic Development Land Planning Implementation Key Economic Areas
Market Analysis Economic Development Land Planning Implementation Job Growth – 5 County Region
Market Analysis Economic Development Land Planning Implementation Unemployment
Market Analysis Economic Development Land Planning Implementation Job Growth - Sectors Job & Establishment GrowthNorth CarolinaCabarrus CountyMecklenburg County 2013 Establishments248,3534,03432,192 2Q2014 Establishments251,9494,11333,006 Net Establishment Growth3, Employment3,291,48851,541516,375 2Q2014 Employment3,407,68853,706541,279 Net Job Growth 116,200 2,165 24,904 Compare 2012 – 2013: 1,551
ECONOMIC BASE MODEL Basic Employment Office Retail Residential Industrial Total Employment Population / $’s
Market Analysis Economic Development Land Planning Implementation Economic Base Freight & Cargo Transportation Packing Materials Building Supplies Automotive/Auto Sports Harrisburg:
Market Analysis Economic Development Land Planning Implementation Office
Market Analysis Economic Development Land Planning Implementation Office Demand
Market Analysis Economic Development Land Planning Implementation Industrial
Market Analysis Economic Development Land Planning Implementation Industrial (Flex) Demand
Market Analysis Economic Development Land Planning Implementation Retail
NortheastCabarrus County
Market Analysis Economic Development Land Planning Implementation Retail Demand
Market Analysis Economic Development Land Planning Implementation Retail Market
Market Analysis Economic Development Land Planning Implementation Retail Market 10-minute Drive Time
Market Analysis Economic Development Land Planning Implementation Housing Value of UnitsNumber of UnitsPercentage of Units $0-$49, % $50,000-$99, $100,000-$199, $200,000-$299, $300,000-$ $400,000-$499, $500,000 & above Monthly Rent Number of Units Percentage of Units $0-$ % $500-$ $750-$ $1000 and over
Market Analysis Economic Development Land Planning Implementation Housing Age Occupied Units Percentage of Occupied Units % , Number of Persons Number of Units Percentage of Occupied Units 1-person % 2-person person person person person person % 32% over 55
Market Analysis Economic Development Land Planning Implementation Elements Civic & Public Spaces Place-Making Transportation & Accessibility
Market Analysis Economic Development Land Planning Implementation Guiding Principles Maximize existing assets & infrastructure Grow assets in key economic areas to create synergy Build opportunities & programs which support multi-generations Grow housing diversity in key economic areas to build momentum Grow an economy around future trends & small town values Expand commercial tax base to provide jobs and remain competitive
Market Analysis Economic Development Land Planning Implementation Next Steps Building & Sites Inventory EDSP Implementation Work Plan
Market Analysis Economic Development Land Planning Implementation Thank You! Questions?