From a MENTION to a HEADLINE

BOOKS PHOTOCOPY AUDIO BOOKS INTERNET NEWSPAPER & MAGAZINES FACILITIES

Key Focus We want our LOCAL communities to use our LIBRARY and its RESOURCES Campaign Objectives WHAT DO YOU WANT? What do you want?Where do you want it? We want our LOCAL communities to use our LIBRARY and its RESOURCESLocally We want to integrate the LIBRARY into the EVERYDAY life of our LOCAL communities Locally We want the library to be a the forefront of INFORMATION SHARING in our LOCAL communities. Locally

How Can We Achieve Our OBJECTIVES? What is our LIBRARY?What is its PURPOSE?Who are our CLIENTS? What SERVICES can we provide? What TOOLS do we need? What are the most cost effective marketing PLATFORMS

WHAT is our LIBRARY? SPACE physical mobile RESOURCES PEOPLE (team) INFORMATION & KNOWLEDGE DICTIONARY: A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or…A collection of books and periodicals held in such a building or room.

WHAT is its PURPOSE? SPACE “A library is a MIND- NOURISHING place for people of any age” “A NATURAL FOCAL POINT FOR THE MEETING OF MINDS.” “A Place for people to MEET and SHARE and LEARN together” RESOURCE S “A REPOSITORY FOR LOCAL HISTORY” “A Library offers education, FREE ACCESS to all sorts of books, magazines, music and movies that we could never afford to buy!” “It is a SAFE PLACE to meet friends, use the internet or get help with school assignments.” PEOPLE “Librarians need to KNOW THEIR LOCAL COMMUNITY INTIMATELY, they need to be able to point people in the right direction over a variety of personal and community needs.” “Remember the role of the library professional; they are an INFORMATION PROFESSIONAL and are very important in today's information world”

WHO are our CLIENTS? Unemployed Youth Parents Learners Students Churches Teachers Tea m

What SERVICES can we provide? Share workshop material with your team Be the Coach, lead by example Team Lesson Prep resources Use of Free Internet Teachers Arts & crafts Reading Clubs Churches Internet, photocopy Exam support services Students Revision space Study Group Space and Research assistance Leaners Newspapers, magazines, reading workshops Internet usage Parents Job seeking assistance – CV prep etc. Unemployed BOOKS NEWSPAPERS AND MAGAZINES INTERNET EXAM SUPPORT PHOTOCOPY JOB SEEKING EVENTS

What TOOLS do we need? 1.Basic letter of Introduction 2.Bio & photo (Head & Shoulders) 3.Professional photos of space & equipment 4.Brochure of Services 5.Website 6.Social Media Accounts (Facebook, Twitter & Instagram)

Cost effective marketing PLATFORMS? PUBLIC RELATIONS – Word Of Mouth EVENTS: -Workshops -Book clubs EVENTS: -Workshops -Book clubs SOCIAL MEDIA WEBSITE RADIO (Community) Newspaper (Local) Ambassadors (Local Icons) Customer Referrals

Basic Marketing ROLL-OUT plan? Q1Q2Q3Q4 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Back 2 SchoolValentinesEasterFreedom Day Youth DayWomans day NBW Exams EVENTS - Books and Stationery drive Teachers, Learners & Parents Parensts, Students, Youth, Elderly Youth WORKSHOPS Church YouthWoman BOOKCLUBS YouthWoman READING SESSIONS Church YouthWoman STORY TELLING Church PUPPET SHOWS ARTS AND CRAFTS Church DEBATES AUTHORS TALKS Youth EXAM SUPPORT Students,Le arners, Teachers