CUSTOMER INNOVATION PROF DR IR MARION DEBRUYNE
$ CUSTOMER CENTRICITY INNOVATION PERFORMANCE
© Vlerick Business School
PATIENTS LIKE ME
© Vlerick Business School ARE YOU STOPPING YOURSELF?
Competence Enhancing Innovation builds upon your existing competences
Competence Destroying Innovation destroys the value of your existing competences
“THE BIGGEST THREATS ARE THE ONES YOU DON’T SEE COMING”
© Vlerick Business School “Precisely because firms listened to their customers…, they lost their positions of leadership” C. Christensen BEWARE OF THE CUSTOMER TRAP
© Vlerick Business School PLEASE FOCUS ON THE BLACK + IN THE CENTER
ATTENTION RELEVANCE CREDIBILITY
When spring comes… Snow melts first at the edges
IT IS NOT ABOUT SIZE AND RESOURCES
IT IS JUDO STRATEGY
© Vlerick Business School SMALL IDEAS WITH BIG IMPACT
" First they ignore you, then they ridicule you, then they fight you, then you win." M. Ghandhi
“SOME OF US LIVE IN THE FUTURE TODAY, AND SOME OF US WILL STILL LIVE IN THE PAST TOMORROW”
“CUSTOMERS WERE NOT BUYING FILM, THEY WERE BUYING THE ABILITY TO MAKE MEMORIES”
$ CUSTOMER CENTRICITY INNOVATION PERFORMANCE
“FOLLOW THE USER, AND ALL ELSE WILL FOLLOW.” GOOGLE
$ CONNECT
IF WE DON’T CONSTANTLY INNOVATE, WE DO NOT DESERVE TO SURVIVE JACQUES HOROWITZ – CHATEAUFORM
$ CONNECT CONVERT
IN A WORLD OF RAPID DISRUPTION, COMPANIES NO LONGER MUST--OR CAN--OWN ALL THE SKILLS REQUIRED TO THRIVE.
$ CONNECT CONVERT COLLABORATE
Prof Dr Marion Debruyne 36 HOW WILL YOU BEAT THE ODDS?
Prof Dr Marion Debruyne 37 The best way to predict the future is to participate in it
“DREAM YOUR WORST NIGHTMARE “THEN INVEST IN IT” ROSABETH MOSS KANTER, WSJ, NOV 2013
“Companies rarely die from moving too fast, and they frequently die from moving too slowly.” Reed Hastings CEO Netflix, 2011
© Vlerick Business School THANK YOU! Marion Debruyne Associate Professor & Partner Vlerick Business School MarionDebruyne