1. Welcome to the HR FLORIDA LEADERSHIP CONFERENCE 2011

2. Lisa Krouse, Esq, SPHR

3. Objectives Gather tools and ideas for retaining and growing your membership Learn from each other and collaborate on key initiatives proven to work Know SHRM’s reporting process to report your membership numbers timely

4. Housekeeping Items No break Cell phones in vibrate or off position Share experiences Don’t leave the room with a lingering question or suggestion IT’S A SERIOUS SUBJECT BUT LET’S HAVE FUN TOO!

6. Growing and Keeping Your Customers AUDIENCE PARTICIPATION What one or two things worked for your Chapter? Discuss with a colleague who is NOT from your own Chapter

7. AUDIENCE PARTICIPATION Share those ideas with another couple Write the best 1-2 ideas on flip chart Designate a spokesperson Growing and Keeping Your Customers

8. Foundation Matters The right people (Chapter Leadership) on the right seats in the bus First Who…Then What “The Right People on the Bus”

9. First Who… Then What Before Vision Before Strategy Before Tactics Before Organizational Structure Before Technology

10. First Who… Then What Get the Right People on the Bus

11. Understanding What Your Chapter Has to Offer Whether your customers are looking for… Connections with their peers Credibility within their organization or Skills to build professional competence …your Chapter can be a critical element in pursuing a personal strategic plan

12. Clarify how the future will be different from the past, and how you can make that future a reality Develop the Vision and Strategy Decide What To Do

13. Leading Change "The definition of insanity is doing the same thing over and over and expecting different results.” Albert Einstein

14. Getting Your Professionals to Attend Each gathering of your Chapter is an opportunity to network with other human resource professionals in your area. Membership luncheons and dinners, annual events, seminars, committee projects and community partnering are just a few of the opportunities that get our peers to engage in the Chapter.

15. Understanding Your Role “Without the need for change there would be no need for leadership.” Tom Laughon

16. “People will forget what you say, they will forget what you do, they will never forget how you make them feel.” Maya Angelou

17. Growing and Keeping Your Customers Wash Rinse Repeat

18. Don’t Underestimate the Value of Professional Development! Opportunities to learn and grow abound through our Chapters. In addition to outstanding membership luncheon speakers, Chapters present professional seminars, designed to heighten awareness of current issues facing the HR profession.

19. A Strong Certification Program Attracts Members! Conducting formal classes and programs to prepare for the GPHR, PHR and SPHR certification and re- certification credits sell them

20. Know the SHRM Tools! SHRM Tools enhance our work world We are all part of the same family On-the-job help through SHRM is a value

21. Celebrate Successes With Awards and Recognition! Each year many Chapters present awards to professionals and volunteers who demonstrate excellence in human resources and dedication to our Chapters.

22. E-News & Newsletters Keep Members Engaged! Many Chapters circulate E-News highlighting events, HR issues and members. An annual membership magazine or annual report tells an important story to the membership.

23. Share Your Member Roster To make networking easy, many Chapters maintain an online membership roster with pertinent data about fellow members. Current members can access the directory and add/edit their profile at any time.

24. Make Your Web Site A Go-To Place! Don’t underestimate the value of your web site where members can surf for information, learn about events, or discover job opportunities.

25. Make Membership Well Worth the Investment Be able to share an elevator speech on all those benefits.

26. Student Members Serve An Important Role Just as in our work world, having talent in the pipeline for Chapters is critical, especially as we begin to engage our Gen Y professionals.

27. Outreach to Local Small Businesses Many small businesses do not have an HR Professional but they will broaden your perspective and engage a wider audience in your Chapter.

28. Team Up with Community Partners It’s a way to build chapter recognition and make a difference in the communities in which we live and work.

29. Diversity Helps Drive Membership Innovative program ideas to attract, engage, and grow a diverse membership has a lasting impact.

30. Innovative Programs Speak Volumes Programs like “Members in Transition” and innovative approaches using social media and other tools is an attention grabber.

31. So, what do we do now? Never forget that little things can and do make a big difference Create epidemics (good ones) Be conscious of The Law of the Few, The Power of Context, and The Stickiness Factor -- they apply in Chapter settings as much as anywhere Apply these concepts and use the tools we all share

33. Leading Change: Growing Your Customers And Getting Down to Business! “What are you waiting for? The future is in your hands!”

34. Leading Change “The only way to predict the future is to create it.” Peter Drucker

35. Thank You! Lisa Krouse 941-907-7695 lisa@lisakrouse.com You can find me on Facebook and Linkedin