Summaries of: 6 elevator pitches for the 21st century & The speech that made Obama President

6 elevator pitches for the 21st century “To sell is human” by Daniel H. Pink  a) authenticity b) passion c) purpose

Time to sell convince persuade & cajole people

6 ways of pitching  Pixar Pitch  Subject-line  Rhyme  Questions  Twitter  One-word

PIXAR PITCH “Once upon a time___. Every day,___. One day___. Because of that,___. Until finally___.”

SUBJECT-LINE C u r i o s i t y

RHYME Example: Trick or treat, Give us something good to eat!

QUESTIONS Questions: active =/= Statements: passive

TWITTER No more than 140 letters

ONE-WORD Personal brand

The speech that made Obama President 1st idea: STORY 2nd idea: DETAILS, REPETITIONS 3rd idea: SINCERITY