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What does a Pitch Deck do?
DELETE THIS PAGE!!! What does a Pitch Deck do? Imagine if we could give someone the detail of our Business Plan… …with the emotional impact and narrative clarity of a Pixar Pitch… Summary Market Opportunity Customers Competition Plan Financials Once Upon a Time Every Day One Day Because of That Until Finally
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Title Slide Where you’ll find it, and how it fits into the flow
What To Insert Company Logo Company Name Your Name Date (month and year) Photo Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes Keep the date up to date! Keep the whole pitch deck under 20 slides and under 3MB
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Summary Slide Where you’ll find it, and how it fits into the flow
What To Insert Company Logo Company Name Mission Image of the product Website address as hyperlink Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes Mission statement taken directly from your Business Plan No other text If your product is tech, show a screen of it in use/a mock up
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Market Slide Where you’ll find it, and how it fits into the flow
What To Insert Sector Some facts about the sector- investor may not know what exactly it is or how it works Key facts about market- size, growth etc. Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes Could a graphic tell the story more clearly? This is not hardcore due diligence- just letting someone get their bearings
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Opportunity Slide Where you’ll find it, and how it fits into the flow
What To Insert Why is this market not very good? What is inefficient for suppliers (NHS/doctors etc.)? What is unpleasant for customers (patients)? Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes Are there any headlines or research summaries that support your identification of an issue here? The detail needed is inversely proportional to the obviousness of the issue: If it’s really obvious, just move on: we know cancer is bad, you don’t have to give an investor a lot of detail there to make them think your cure might be valuable… If you’ve reprogrammed an inventory management algorithm, on the other hand, do share!
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Product Slide Where you’ll find it, and how it fits into the flow
What To Insert What is your product? What does it do? How? How is it unique/different, what are the benefits of this? Cost/Time/Efficacy comparison with incumbents, as appropriate Use case: process, user example, etc. Photos Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes This could be a couple of slides…
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Business Model Slide Where you’ll find it, and how it fits into the flow What To Insert Summarise the business model Who are the target customers? How many are they? Very outline detail of how you’ll reach them (optional) Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes If you haven’t figured out exactly how this will make money, that’s OK. List some options (sell to patients, sell to trusts, freemium, etc.)
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Uptake Slide Where you’ll find it, and how it fits into the flow
What To Insert Historical use to date: Trials Organic growth Paying customers Future growth targets Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes Try keep this quantitative more than qualitative Historicals let an investor know where you are so far- just give an accurate snapshot, you only need to prove popularity for later funding rounds Future numbers give an investor an idea of the assumptions behind your financials (to come), and a reality check on your ambitions
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Competition Slide Where you’ll find it, and how it fits into the flow
What To Insert Who are the big players? How big is each of them? Core difference you have Defensibility- what will stop them copying you? Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes People always forget that the competition might react to you taking their money. Hence the importance of not just naming them, but saying something about your defensibility here A patent is not enough of a defense for someone to invest into you. Only in the rarest cases will this be otherwise.
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Roadmap Slide Where you’ll find it, and how it fits into the flow
What To Insert History and future Funding, grants IP Partnerships, uptake CE marking, certifications Other important milestones Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes This works best as a line across the page with “Present” in the middle- a literal timeline. Along it are milestones Above this, dates Below it, costs
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Financials Slide Where you’ll find it, and how it fits into the flow
What To Insert Forecasts of Revenue Costs Profit When is first revenue? When is break-even? How much are you asking for as investment? Exactly which milestone will you reach with that investment? Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes An image from your excel financial forecast summary page could be fine Put first revenue and break even, if appropriate, in plain English Don’t put in how much equity you’re offering. Just state the cash you need (which hopefully ties in to your milestones on the previous slide) Be very clear about how far that cash will take you
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Team Slide Where you’ll find it, and how it fits into the flow
What To Insert Key people Photo, brief bio, role Full time or part time Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes You can mention you have 3 x coders, or a bunch of contractors, if you want: but the information you’re giving an investor here is the founding team they are backing, not an HR list
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Support Slide Where you’ll find it, and how it fits into the flow
What To Insert Any Letters of Intent/Support you’ve received from potential buyers Any media coverage you’ve had- headlines and/or links Links to your website, social media Business Plan Summary Market Opportunity Customers Competition Plan Financials Pixar Pitch Once Upon a Time Every Day One Day Because of That Until Finally Notes 1 or 2 pages max. No-one is going to read a low-res photo of any articles, so headlines will do for now.
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