Return on Digital Quantifying Performance in the Business Context

Snap me, yo!

LoB and IT – He said, she said How they think about the site/appHow you think about it Growth – New users registering for the appTime to Interactive Page, Page Load Time (over time) Conversions – Customer journey success ratesTime to Interactive Page, Page Load Time Retention - Repeat visitorsQueries per Minute Referrals – Referred customersConcurrent DB Connections Abandonment - Exit rate# HTTP Errors (e.g., quantifying 404’s etc.) Engagement – Average duration, spinners, freezingTime to First Byte, Time to First Paint Business and User BehaviorTechnology Behavior

Found (or lost ) in translation  Timings, error codes, histograms, etc. by themselves don’t tell a return on digital story  Correlate  Compare

Appeal to the competitive instinct Keynote lobby, San Mateo, Calif. Speedcurve.com/demo

Realizing your full return on digital requires putting performance in context and making every digital interaction count Bling! Bugatti Veyron by Beech Boy on Flickr

Elevate the conversation  Believe  Start small  Stay focused TARDIS-trans on en.wikipedia