Hair n Make-Up Carnival On15 th of March,2014 Venue :- JW Marriott Chandigarh, India (As per availability) Star Glitzz International Event Management Co. Managing & Marketing Partner

CONTENTS The Hair & Make-Up Carnival  Theme – Women Empowerment  Judges Panel  Format  Marketing & Media Campaign Means of Sponsorship  STAR SPONSOR  Category PLATINUM  Category GOLD  Category SILVER Financial Terms & Conditions Contact Information

Our theme :- Women Empowerment ROLES & RESPONSIBILITIESINTEREST & ACTIVITIES

Mrs. Raman Ghai She has experienced many diverse aspects of the professional Salon industry, while earning her position as Head Of Training for make up at Strands Salons Pvt. Ltd. Dr. Neetu Narula She successfully manages to play many roles in her life. A Gladrags Mrs India 2009, a radiologist by profession, a wife and a mother, she is a multitasker in true words. Mrs. Neeti Bhatia She runs a Zumba dance programme & puts dancing ahead of other forms of exercises. She has been into dance for the last many years, goes for dance to rejuvenate her body, mind & soul. ESTEEMEDJURYESTEEMEDJURY

Day & Date FORMAT 1oth March – Hair 11th March – Makeup 12th March – Hair 13th March – Makeup Auditions

AGE-FORMAT The carnival consists of 8age groups & they are as follows:- 1.GroupA -12 to 17 yrs 2.GroupB -18 to 23 yrs 3.GroupC -24 to 30yrs 4.GroupD -31 to 40 yrs 5.GroupE -40 to 50 yrs 6.GroupF -Above 50 yrs Total no. of winners in Hair :- Best in each main categories(4) X sub categories(3) X age groups(6) = 72 winners Total no. of winners in Make-up:- Best in each main categories(5) X age groups(6) = 30 winners The classification of the participants into so many groups attributes to the fact that, there would be more number of winners in the event.

Hair MediumVery LongLongShort

Makeup Smokey Nude Bridal Princess Party

Marketing & Media Campaign The action plan for the media campaigning & marketing consists of “6” different strategies & effective marketing tools, and they are as follows:- 1.Print Media 2.Electronic Media 3.T.V, FM & Digital Media 4.Social Networking Media 5.HR & manpower campaigning 6.Public Relation Activities

Marketing and Media Campaign  Print Media 1. Newspaper advertisements (i) The event will have advertisements* in the leading daily newspaper(s) of the city. (ii) The advertisements* will be published in both the national & the regional editions. 2. Outdoor branding & advertisements (i) Event Brochures/Posters (ii) Leaflets/Pamphlets/Flyers (iii) Banners/Hoardings/Signages 3. Tabloids/Journals/Magazines*

Marketing and Media Campaign  Electronic Media 1. s : s will be mailed to 5,000 subscribers & internet users describing the content of the event. 2.Search Engine Marketing: Gaining maximum amount of hits & visibility through tie ups and advertisements with the search engines. 3.SMSes: They will be sent to 5,000 subscribers & mobile users.

Marketing and Media Campaign  Electronic Media 4.Internet: The event website will be updated constantly with news about event, and will be displaying the press releases, that the event would be having. 5.Online Media: The event Ads will be displayed on our online media partner’s website. Advertisements will also be carried out on some targeted third party website(s).

Marketing and Media Campaign  T.V, FM & Digital Media 1. T.V NEWS partner: XYZ News correspondents will cover the event. 2. Radio Partner: My FM/94.3 FM will be the radio partner of the event. 3. AIR Promotions: Event will receive 10,000 Seconds of promotion on AIR by our radio partner. 4. Digital TV partner: FastWay DIGITAL TV is the local TV network partner.

Marketing and Media Campaign  T.V, FM & Digital Media 5. Logos of event on leading news & song channels. 6. Special coverage of pre & post event activities. 7. Special talk show with our special guest “ABC”. The event would be broadcasted and telecasted to thousands/lacs of digital & cable T.V subscribers in the city covering the most hi-end profile network of the city.

Marketing and Media Campaign  Social Networking Media: The event would be extensively & widely promoted through popular social networking sites like:- Orkut, Facebook, LinkedIn, Twitter, etc.  Social Networking Mobile Applications: The event would be promoted through mobile apps as:- WhatsApp, WeChat, Line, ChatOn, etc.

Marketing and Media Campaign  HR & manpower campaigning 1. Direct mailing: The event brandings carrying your company logo will be mailed (both electronic copy and the print copy) out to the target audience mentioned in the document ,00,000 leaflets/flyers will be properly circulated through different newspaper distribution network(s). 3. Event leaflets will be mailed to the members of the most elite clubs of the Tricity, which includes Chandigarh Club, Panchkula Club, Mohali Club and others.

Marketing and Media Campaign  Public Relation Activities 1. Tie up with PR firm for very effective PR campaign. 2. Press Conferences: Two press conferences will be held – pre event & post event. 3. All other sorts of PR activities will be carried out by the team members of Star Glitzz International such as :- (a) Inviting the Chief Guests, Guests of Honors, socialites, VIPs/VVIPs, and other honoraries / dignitaries. (b) Inviting & finalizing the Judging panel/Jury. (c) Leafleting/Pamphleting & Canopy activities

Star Glitzz International Manpower & Workforce Our organization has many active members & volunteers which are recruited & trained for promotional activities for all such events. This team will promote the event in & around the Tricity i.e. Chandigarh, Mohali & Panchkula.

Means of Sponsorship  CATEGORY :- STAR SPONSOR STAR SPONSOR (Only your brand) Rs. 10,00,000/- Sponsorship amount : Rs. 10,00,000/- Star sponsor presents :- “THE HAIR N MAKE-UPCARNIVAL” “only” Your brand will be the “only” sponsor for the event. You will get more than & all the said privileges of Platinum Sponsor and other sponsors too.

Means of Sponsorship  PLATINUM SPONSOR  PLATINUM SPONSOR (Max. of 1 Sponsor) Rs.7,00,000/- Sponsorship amount : Rs.7,00,000/- 1. Event title :- In association with “PLATINUM SPONSOR”. The hair n Makeup Carnival 2014, Chandigarh 2. Opening and closing ceremony :- Platinum class sponsor will be mentioned at the opening and closing ceremony of the event. 3. Member in the judging panel of the event :- The platinum class sponsor will have the right to select or nominate a representative to include in the judging panel.

PLATINUM Sponsorship ( Rs.7,00,000/-)  PLATINUM Sponsorship ( Rs.7,00,000/-) 4. Main Banner :- The sponsor’s logotype will be printed on the event backdrop. 5. Logo on organizing team T-shirts :- The logotype is displayed on the front side of the T-shirts. 6. Own banners :- The sponsor will have a reserved space for 7 own banners in the venue as official sponsor. Size and location will be determined. 7. Internet :- Sponsor will have its logo or banner & status of platinum sponsor on the first page of the event website The Hair n Make-Up Carnival, ( with a link to its own website. 8. Event ads will be promoted in social media network.

PLATINUM Sponsorship (Rs.7,00,000/-)  PLATINUM Sponsorship (Rs.7,00,000/-) 9. Promotional opportunities to build brand awareness and loyalty through presence on :- ( a ) Banners ( b ) Invitations ( c ) Posters ( d ) Flyers ( e ) Organizing team badges 10. “7” no's of Entry/VIP passes will be allotted to the sponsor. 11. Access to complete database of all participants. 12. Mention in the media coverage. 13. Logotype printed in ads coming in latest issue of our print media partner.

Means of Sponsorship  GOLD SPONSOR  GOLD SPONSOR (Max. of 3 Sponsors) Rs. 4,00,000/- Sponsorship amount : Rs. 4,00,000/- 1. Opening and closing ceremony :- The gold class sponsors will be mentioned at the opening and closing ceremony of the event. 2. Main Banner :- The sponsor’s logotype will be printed on the event backdrop. 3. Logo on organizing team T-shirts :- The logotype is displayed on the front side of the T-shirts.

GOLD Sponsorships (Rs. 4,00,000/-)  GOLD Sponsorships (Rs. 4,00,000/-) 4. Own banners :- The sponsor will have a reserved space for 5 own banners in the venue as official sponsor. Size and location will be determined. 5. Event ads will be promoted in social media network. 6. Promotional opportunities to build brand awareness and loyalty through presence on :- ( a ) Banners ( b ) Invitations ( c ) Posters ( d ) Flyers ( e ) Organizing team badges

GOLD Sponsorships (Rs. 4,00,000/-)  GOLD Sponsorships (Rs. 4,00,000/-) 7. Internet :- The sponsor will have its logo or banner & the status of gold sponsor on the first page of the website, with a link to the sponsor’s own website. 8. “5” no's of Entry/VIP passes will be allotted to the sponsor. 9. Access to complete database of all participants. 10. Mention in the media coverage. 11. Logotype printed in ads coming in latest issue of our print media partner.

Means of Sponsorship  SILVER SPONSORS Rs. 1,00,000/- Sponsorship amount : Rs. 1,00,000/- 1. Opening and closing ceremony :- The silver class sponsor will be mentioned at the opening and closing ceremony of the event. 2. Main Banner :- The sponsor’s logotype will be printed on the event backdrop. 3. Logo on organizing team T-shirts :- The logotype is displayed on the front side of the T-shirts.

SILVER Sponsorships (Rs. 1,00,000/-)  SILVER Sponsorships (Rs. 1,00,000/-) 4. Own banners :- The sponsor will have a reserved space for 3 own banners in the venue as official sponsor. Size and location will be determined. 5. Promotional opportunities to build brand awareness and loyalty through presence on :- ( a ) Banners ( b ) Posters ( c ) Flyers 6. Event ads will be promoted in social media network.

SILVER Sponsorships (Rs. 1,00,000/-)  SILVER Sponsorships (Rs. 1,00,000/-) 7. Internet:- The sponsor will have it’s logo or banner and the status of silver sponsor on the first page of the event website, with a link to the sponsor’s own website. 8. “2”no's of Entry/VIP passes will be allotted to the sponsor. 9. Logotype printed in ads coming in latest issue of our print media partner.

Financial Terms and Conditions The Terms and Conditions are as follows :- 1. For Star, Platinum and Gold Sponsors, 50% of the payment should be done at the time of booking and the rest 50 % of the payment must be done 3 weeks prior to the event. 2. For Silver Sponsors, 100% payment should be done at the time of booking. 3. All the payments to be done by DD or cheque in the name of Star Glitzz International.

Contact Information For furthermore details or any enquiries please feel free to contact us at :- Jay Praharaj(M.D) Shweta Luthra Chuttani(Sr. PR Manager) Star Glitzz International S.C.O – , 2 nd Floor, Sector :- 17-C, Chandigarh - Contact no :