1 Business Plan Morpower Equipment Company, Inc. 2 Table Of Contents Page # Page # Front Cover 1 Table of Contents 2 Summary 3 Solid Foundation 4 Dealer.

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Presentation transcript:

1 Business Plan Morpower Equipment Company, Inc

2 Table Of Contents Page # Page # Front Cover 1 Table of Contents 2 Summary 3 Solid Foundation 4 Dealer Map 5 Market Overview 6 Sales & Marketing Strategy 7 Benefits of Corporate Structure 8 Operations Phase Implementation 9 Steps to Reduce Risk10 Sales % by Market/ Stock Plan 11 Base Case Sales Forecast12 Base Case Return on Investment 13 Page # Base Case Share Value14 Base Case Financials15-16 High Case Sales Forecast 17 High Case Return on Investment 18 High Case Share Value19 High Case Financials20-21 Low Case Sales Forecast22 Low Case Return on Investment23 Low Case Share Value24 Low Case Financials25-26 Management Personal Profiles27-28 Contact Information29 Back Cover30

3 Morpower Equipment Inc Major Opportunity Who We Are: : Manufacturing Company Manufacturing Company Fast Growing Dealer Base Fast Growing Dealer Base Track record of 8 Years Track record of 8 Years Proven Management Team Proven Management Team Proven Recession Resistant Strategy Proven Recession Resistant Strategy Niche Products & Markets Niche Products & Markets Flexible Import vs. Production Flexible Import vs. Production Bold Yet Conservative Vision for Future Bold Yet Conservative Vision for Future Innovative with New Products Innovative with New Products Investor  Designed to Minimize Risk  Designed to Maximize Returns Manufacturing Sales Agencies Own the company you Represent Choose Level of Participation  Purchase Capital Stake into Company Minimum 1% - $10,000 Sales % should equal 2 x Ownership Percentage

4 Morpower Equipment, Inc Solid Foundation Blast Wholesale Established 2004 Blast Wholesale Established 2004 Proven marketing strategy and track record Proven marketing strategy and track record Established and Reliable Sales Network in Place Established and Reliable Sales Network in Place Over 500 Dealers Nation Wide in United States Over 500 Dealers Nation Wide in United States Current Dealer Network in 34 of the 50 States in U.S. Current Dealer Network in 34 of the 50 States in U.S. Most of these dealers are servicing dealers Most of these dealers are servicing dealers Our warranty service network will satisfy EPA requirements Our warranty service network will satisfy EPA requirements Building in Missouri, Good Logistics for Nationwide Building in Missouri, Good Logistics for NationwideShipping Solid Management team Solid Management team Proven Success Proven Success Brand Name “Morpower” is registered Brand Name “Morpower” is registered Morpower is familiar with many key people in Industry Morpower is familiar with many key people in Industry Solid foundation to launch a quick growth strategy Solid foundation to launch a quick growth strategy

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6 Market Overview Outdoor Power Equipment ●Overall Market Outdoor Power Equipment $5.5 - $6.0 Billion in US alone ●Consumer Market Dominated by Large Mass Merchants Box Stores, Clubs, Discount Houses ●Industrial and Commercial Grade Equipment sold primarily by smaller dealers and industrial supply houses. ●Very few Name Brand Players in Industry ●Transition in Marketplace from Manufacturers to Importers ●Importers rarely have good control on quality nor service after sales organizations ●Commercial market wide open for moderate cost, good quality product with a good after sales support organization ●Large opportunity for niche consumer products that mass merchants do not carry – such as electric start consumer grade pressure

7 Morpower Equipment Inc, Sales & Marketing Strategy Partner with relevant manufacturing sales agents to rapidly grow our customer base and sales Partner with relevant manufacturing sales agents to rapidly grow our customer base and sales Target Small to Medium sized Retailers Target Small to Medium sized Retailers Target Dealers in These Categories Target Dealers in These Categories Power Equipment Dealers Power Equipment Dealers Farm Stores Farm Stores Home Centers Home Centers Contractor Supply Company Contractor Supply Company Hardware Store Hardware Store Automotive Distribution Automotive Distribution Industrial Distributors Industrial Distributors Rental Rental Target 15% - 20% Export Sales Target 15% - 20% Export Sales Invest into Coop Advertising With Dealers Invest into Coop Advertising With Dealers Invest in additional Marketing Activities Invest in additional Marketing Activities Overtime become THE BRAND NAME in affordable Diesel Powered and Contractor Grade Equipment Overtime become THE BRAND NAME in affordable Diesel Powered and Contractor Grade Equipment

8 Morpower Equipment, Inc Major Benefits of Corporate Structure Enable maximum profits and cash flow to be maintained Enable maximum profits and cash flow to be maintained for Growth --- No taxes on corporate profits in Off Shore Company Enable Positive of U.S. Made where appropriate and best cost as needed Enable Positive of U.S. Made where appropriate and best cost as needed Minimize risk of Lawsuits in USA Minimize risk of Lawsuits in USA Increase Flexibility Increase Flexibility  Best Available Cost Plan Minimize Risks of US Government Anti-Business Legislation Minimize Risks of US Government Anti-Business Legislation Minimize Risks of USA Public Backlash due to Massive Job Losses Minimize Risks of USA Public Backlash due to Massive Job Losses Minimize Risks of a USA & China - Government Fallout Minimize Risks of a USA & China - Government Fallout Maximize Market credibility Maximize Market credibility

9 How we Adapt to Economic Uncertainty Economists and business leaders can not get a good handle on our nation’s and the world’s economic future and well being. We have forecasts from credible people for our economic growth to being fairly flat for years. Some believe we will start to grow rapidly again and still others believe we are at the beginning of a major collapse. As an investor you need to consider what the ramifications to your portfolio for any investment you make and make informed and wise choices. In periods of great and rapid economic growth any business with a credible product line and business strategy should prosper. With the plan we have developed we will be well prepared for exponential growth. One very likely scenario is a continued and long term period of sluggish growth or even no growth. A company with high overhead and stagnant product lines is in trouble in this environment. We have already seen a few significant players go out of business and the industry restructure and reshuffle. As a smaller, niche market, lean organization, we are uniquely adaptable and flexible to meet these challenges. The other major benefit we have built into our plan is the 3 phase implementation. This will keep us from increasing our overhead and debt load to quick for our sales. The structure of our capital and debt will go a along way to keep our company secure. We will have no outside entity such as a large bank to change the terms of a debt deal and put us out of business. In the unlikely event of a near total economic collapse that some pundits are forecasting, we will be in an exceptionally positive position. Every item noted above will be very important. However, an even bigger issue is our product line. If major problems start happening, there will always be a need for power equipment such as generators, air compressors, and especially diesel engines. By having a portion of our business offshore and with our product lines, we will have as secure a future as possible for any organization.

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27 Jim Bradley Personal Profile Education: Education: Bachelor of Science Engineering Management University of Missouri – Rolla Masters of Business Administration Drury College – Springfield, MO Professional Experience: Professional Experience: Emerson Electric, Inc Engineering Manager – Electric Motors Coleman Powermate, Inc General Manager – Generators & Pressure Washers Simpson Delco, Inc Vice President Operations Hot and Cold Water Pressure Washers Business Owner - 14 Years Manufacturing, Importing, Wholesaling Pressure Washers, Generators, Air Compressors

28 Larry Bradley Customer Service Manager South Shelby High 1974 Moberly Jr. College 1978 Assoc. of Applied Science Agri Business Renick Feed Store, Feed Sales McBee Agri Supply, Sales Spec. Electric Fence Established and maintained dealers Owner Iowa Ag Supply, Sales Spec. Electric Fence Established and maintained dealers Bradson Industries, Inc., Director of Sales Recruited manufacturer’s reps. worked with the reps to establish customers PowerRite, Director of sales Sold equipment direct to end users 2005-Present Technical service manager Sales both retail and dealer, establish and maintain dealer network I have extensive sales experience and through working with the equipment have become knowledgeable of the service needs.

29 Morpower Equipment, Inc Morpower Equipment Inc 381 Central Avenue PO Box 132 Taneyville, MO Telephone:(417) Fax(314) Websiteswww.morpower.com (retail)

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