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BI Marketing Analyst input into report marketing Report TitleElectricity in California Report Subtitle State profile of power sector, market trends and.

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Presentation on theme: "BI Marketing Analyst input into report marketing Report TitleElectricity in California Report Subtitle State profile of power sector, market trends and."— Presentation transcript:

1 BI Marketing Analyst input into report marketing Report TitleElectricity in California Report Subtitle State profile of power sector, market trends and investment opportunities Report Code Publication DateApril 2014 Report TypeEnergy Report Size Pages38 Tables13 Figures13 Contactpennenergyresearch@pennwell.com Report Details

2 BI Marketing Analyst input into report marketing Section 1: Front Page Lead Graphic and Quote Figure 2.2 Figure 12: California, non-coincident peak demand forecasts 2012 – 2024 (MW), 2013 Table 12 Shows forecasts for the non- coincident peak demand in California between 2012 and 2024 based on CEC analysis. From a peak demand in 2012 of 59,811MW, the non- coincident peak is expected to rise to 63,413MW in 2015, 67,550MW in 2024 and 70,475MW in 2024. The high demand scenario would see peak demand reach 74,278MW by 2024, while under the low demand scenario it would rise to 66,445MW.

3 BI Marketing Analyst input into report marketing Section 2: Introduction, market background and USPs California is the third largest state in the USA, and the state with the largest population, while the state GDP is equivalent to that of the Russian Federation or Italy. The state has significant oil reserves and small quantities of natural gas, but is a net importer of both. It also has extensive renewable resources including hydropower, solar power, geothermal reservoirs, wind and biomass. At the forefront of the drive to reduce greenhouse gas emissions, the state government has established a renewable portfolio target of 33% renewable generation by 2020, and the three biggest utilities have already reached 20%. However, achieving the 2020 target will mean both building more renewable capacity within the state, and importing from outside. California is already the largest importer of power from other states, and imports could potentially rise. At the same time, the transmission system needs reinforcing and reconfiguring - to manage flows of renewable power from regions that did not support large generating capacity in the past, such as the southern desert regions. Current in-state generation is dominated by natural gas fired plants, but there is massive solar potential and solar capacity, based on both solar photovoltaic and solar thermal, is growing rapidly. Deregulation of the electricity sector in 1996 led to major instability within this system in 2000 and 2001, but new measures introduced soon afterwards appear to have stabilized market operations now.

4 BI Marketing Analyst input into report marketing Section 3: Key features of this report An overview of the electricity market in California. Power supply data covering production, imports and exports and the main production sources. Power demand data by market sector and tariff data. An overview of the structure of the electricity sector with government and private sector companies as well as the regulatory status. Power demand forecasts and the development of the power sector to meet expected growth. Transmission system expansion plans.

5 BI Marketing Analyst input into report marketing Section 4: Key benefits from reading this report What are the key energy resources in California for power production. How is the country overcoming the effects of power shortage? What are the key developments in electricity infrastructure? Who are the key players in market? What are the investment opportunities in the country?

6 BI Marketing Analyst input into report marketing Section 5: Key Market Issues This report is a State Profile, covering:- Power generation capacity by fuel input Electricity networks Current power market trends Generation growth Investment opportunities Future project plans

7 BI Marketing Analyst input into report marketing Section 6: Key findings of this report 1.California is an energy rich state with significant oil reserves, limited natural gas reserves, but no coal. 2.Oil reserves were recently put at 3,005m barrels (bbls), around 11% of the US total. 3.Reserves of natural gas in California were recently estimated to be 83bn m 3, less than one percent of the US total. 4.The installed capacity in California is generated from plants exploiting a range of different technologies. This includes a small coal-fired capacity, 426MW, which is provided by a number of plants, the largest of which is just over 100MW in capacity. 5.The California transmission and distribution system is owned and maintained by the 75 load serving entities that deliver power to consumers. The transmission system itself is managed by the California ISO.

8 BI Marketing Analyst input into report marketing Section 7: Key questions answered by this report 1.How does California generate its electricity? 2.What is the status of the national electricity market? 3.What are the key developments in electricity infrastructure? 4.Who are the key players in market? 5.What are the future prospects for investment in California?

9 BI Marketing Analyst input into report marketing Section 8: Key areas covered by the report Key products/categories profiled: Energy Electricity in California – State profile of power sector, market trends and investment opportunities Key regions/countries covered: USA - California

10 BI Marketing Analyst input into report marketing Section 9: Research methodology Methodology: Secondary research This has been conducted by Paul Breeze – an energy specialist for 30 years. He has gathered together an unique set of studies and research papers. In all, the report cites up to 10 separate sources.

11 BI Marketing Analyst input into report marketing Section 10: Author biography and contact details Name: Dr Paul Breeze Biography: Dr Paul Breeze has specialized in the electricity sector for the past 30 years. He is contributing editor for the monthly international magazine for the power industry, Modern Power Systems, and as freelance writer he has contributed to The Financial Times, The Guardian, The Daily Telegraph, The Observer and The Economist. In addition to the power sector, Paul Breeze’s interests include science and the computer industry.


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