Sustainable Communities People living happy healthy lives within their Fair Share of the earths resources
If everyone lived like we do in the South East we would need 3 planets to support us?
Why is WWF Interested?
The Challenge: - Three Planets to One Planet
Research – Communities and Sustainability 1.Process / Methods of working with communities on sustainability 2.How do you measure change? 3.Action research/learning Methodologies 4.Evaluation and Monitoring
Research Findings 1.There is a public awareness of Environmental Sustainability. 2.The Problem is not lack of information. 3.Behaviour change is linked to peoples underlying values and attitudes. 4.The concept of “environmental citizenship” is key to future work in this area. 5.Social learning is an important factor in encouraging behaviour and value change.
Sustainable Communities A force for change
Potential for change Lifestyle Individual / Household Community InfrastructurePolicyServices
Key Policy Areas Food Energy Transport
Behaviour Change EncourageExemplifyEnablingEngage
What role in achieving sustainable communities Community Members Offices NGO’s
Enabling Behaviour Change Enabling
Encouraging Behaviour Change EncourageEnabling
Exemplifying Behaviour Change EncourageExemplifyEnabling
Engaging Behaviour Change EncourageExemplifyEnablingEngage
Rod Sterne Head of Cities and Communities WWF - UK