Rodolfo Fücher Community Affairs Microsoft Corporation Modelos de Negocios en acción: Aprendizajes y retos

The Digital Decade Computers are becoming essential to almost everything we do… …Getting Things Done, Keeping in Touch, Listening to Music, Watching Video, Shopping, Playing Games, Research and Learning, Collaborating with Co-Workers, Planning, Connecting with Customers, Understanding Business Information…

Global Perspective  ICTs transforming economy and society  Requires new demands for citizens in the labor market  Significant populations being left behind  46.3% of the citizens have access to a PC

The Challenges Became Our Social Responsibility Opportunity We’ve learned that social responsibility is not a reaction. It’s an approach and it must be part of the corporate DNA Internet Safety and Policy LeadershipInternet Safety and Policy Leadership Responsible Business PracticesResponsible Business Practices Economic OpportunityEconomic Opportunity Digital Inclusion and EducationDigital Inclusion and Education

Internet Safety and Policy Leadership Industry collaboration to stop spam, virus protection, maintaining privacy and child protection Industry collaboration to stop spam, virus protection, maintaining privacy and child protection Last year alone: 66 legal actions against spammers in 30 countries throughout Asia, Europe and South America Last year alone: 66 legal actions against spammers in 30 countries throughout Asia, Europe and South America

Responsible Business Practices Transparency in our operations, dealings with stakeholders and compliance with laws and regulations Increasing access to our source code Security Operation Agreement with El Ministerio del Interior de Chile

Economic Opportunity Corporate citizenship means recognizing that wherever you set up operations, you have a responsibility to be a hometown company. Microsoft partner with more than 2.2 thousand companies in Chile There are over than 1.7 thousand developers in Chile For every dollar of Microsoft’s revenue, other $11.07 were generated by other companies

Digital Inclusion and Education Alliance for Education (Partners In Learning): Partnering with the Chilean government to deliver technology skills training to students and teachers in 2,000 public schools in Chile. Unlimited Potential: Improving lifelong learning for underserved people supporting more than 70 community centers in partnerships with 12 NGOs impacting the lives of approximately 120 thousand underserved populations. Microsoft donated more than $ 4.2 million. de-mystify technology & make it more accessible to people, regardless of their economic, cultural, or educational background.

“We are going through a historic transformation in the way we live, learn, work, communicate and do business. We must do so not passively but as makers of our own destiny. Technology has produced the information age. Now it is up to all of us to build an information society.” Kofi Annan, UN Secretary General, WSIS, Dec We are all ambassadors… Our goals: Partner with others: governments, Partner with others: governments, NGOs, private sector, communities… Achieve measurable impact Achieve measurable impact on people on people Listen and respond to societal Listen and respond to societal expectations expectations Think globally, act locally Think globally, act locally