ss

VENUE : WORLD TRADE CENTER – CUFF PARADE DATE : 21 st February 2015 TIME : 11 am – 7pm

WHAT IS THE SHOPPING CARNIVAL 2015? Women Empowerment WHAT IS THE SHOPPING CARNIVAL 2015? Women Empowerment The Shopping Carnival 2015 – is an Initiative by STUD events and more, a company which organizes Lifestyle and Fashion Exhibitions in South Mumbai. The Shopping Carnival 2015 – is an annual lifestyle and fashion exhibition which serves as a platform for the talented Women in India to come and showcase their talent to a city full of shoppers. It’s a Shopping Feast for the buyers as well as the sellers, where both the parties get an exposure to the growing field of fashion and glamour. The Shopping Carnival 2015 – will serve as a platform for the growing homemakers and designers to come and enlighten us with their work. The Shopping Carnival 2015 – is going to be a one stop destination for all the Fashion needs. The Shopping Carnival 2015 – is an Initiative by STUD events and more, a company which organizes Lifestyle and Fashion Exhibitions in South Mumbai. The Shopping Carnival 2015 – is an annual lifestyle and fashion exhibition which serves as a platform for the talented Women in India to come and showcase their talent to a city full of shoppers. It’s a Shopping Feast for the buyers as well as the sellers, where both the parties get an exposure to the growing field of fashion and glamour. The Shopping Carnival 2015 – will serve as a platform for the growing homemakers and designers to come and enlighten us with their work. The Shopping Carnival 2015 – is going to be a one stop destination for all the Fashion needs.

WHAT IS GOING TO BE HAPPENING AT THE SHOPPING CARNIVAL 2015 ? WHAT IS GOING TO BE HAPPENING AT THE SHOPPING CARNIVAL 2015 ? A Display of over 70 brands under one roof. Wide range of designer dresses varying from heavy to casual. Stylish articles for home décor and accessories. Art and Craft workshops. Promotion Of social causes like Blind Welfare, anti eve teasing, child education and women empowerment. An extraordinary line of luscious gourmet desserts. A Display of over 70 brands under one roof. Wide range of designer dresses varying from heavy to casual. Stylish articles for home décor and accessories. Art and Craft workshops. Promotion Of social causes like Blind Welfare, anti eve teasing, child education and women empowerment. An extraordinary line of luscious gourmet desserts.

WHAT IS THE AGE GROUP THAT WE ARE TARGETTING? Fashion and Lifestyle events are loved by all. It’s a feast for the on lookers and the buyers. The sector which is highly influenced by fashion and lifestyle are the women in today’s time. One part of our target audience is girls from the age group of 18 years to 25years, since they are Independent buyers and want to stay connected to the glamour of Fashion and styling. Another sector targeted by us is women from the age group of 25years and above, since they are the decision makers of their household, which eventually makes them strong buyers of the society. We are also targeting kids, teenagers and adults who would be interested in our art and craft workshops. Fashion and Lifestyle events are loved by all. It’s a feast for the on lookers and the buyers. The sector which is highly influenced by fashion and lifestyle are the women in today’s time. One part of our target audience is girls from the age group of 18 years to 25years, since they are Independent buyers and want to stay connected to the glamour of Fashion and styling. Another sector targeted by us is women from the age group of 25years and above, since they are the decision makers of their household, which eventually makes them strong buyers of the society. We are also targeting kids, teenagers and adults who would be interested in our art and craft workshops.

HOW ARE WE TARGETING THEM? OUR MEDIA PLAN. HOW ARE WE TARGETING THEM? OUR MEDIA PLAN. HOARDINGS : OOH media is one of our mediums to connect to target our audience. Locations : Jaslok Hospital – Pedder Road, Cadbury House – near Nature’s Basket, Girgaon Chowpatty. Bus Shelters : The hoardings which are going to be put up on Bus Stops. Locations : Cuff Parade, Colaba, Churchgate, Breach Candy, Bombay Central, Prathnasamaj, Mantralya, VT, Haji Ali, Mahalaxmi – Race course, Prabhadevi, Worli Sea Face, Tardeo. Bus Back Panels : Buses are the most frequently used mode of transport and are seen all over the city. Panels behind the buses would be used to put up banners of the event. HOARDINGS : OOH media is one of our mediums to connect to target our audience. Locations : Jaslok Hospital – Pedder Road, Cadbury House – near Nature’s Basket, Girgaon Chowpatty. Bus Shelters : The hoardings which are going to be put up on Bus Stops. Locations : Cuff Parade, Colaba, Churchgate, Breach Candy, Bombay Central, Prathnasamaj, Mantralya, VT, Haji Ali, Mahalaxmi – Race course, Prabhadevi, Worli Sea Face, Tardeo. Bus Back Panels : Buses are the most frequently used mode of transport and are seen all over the city. Panels behind the buses would be used to put up banners of the event.

Social Media : Target a wide number of people through social networking sites like facebook and Instagram. Direct SMS Marketing : Invite Messages to be sent to 2000 potential shoppers to attend the event. Social Media : Target a wide number of people through social networking sites like facebook and Instagram. Direct SMS Marketing : Invite Messages to be sent to 2000 potential shoppers to attend the event.

* NOTE : PICTURES SHOWN IN THE SLIDES AHEAD ARE JUST FOR REFERENCE

HOARDINGS 1.CHOWPATTY

2. Cadbury House

3. Pedder Road

BUS STOPS 1. CUFF PARADE BUS STOPS 1. CUFF PARADE

2. MANTRALYA

3. COLABA MARKET

4. CRAWFORD MARKET

5. CHARNI ROAD / PRATHNA-SAMAJ

6. AGRIPADA

7. CHURCHGATE / OVAL MAIDEN

8. HAJI ALI

9. MAHALAXMI – RACE COURSE

10. PRABHADEVI – RAVINDRA NATYA MANDIR

11. WORLI SEA FACE

12. WARDEN ROAD

OVER 20 BUS PANELS

Brand Awareness: Excessive awareness created for a brand, whether big or small is always profitable. Brand awareness generates consumer preference which in turn leads to loyalty. Goodwill and Positive PR: It will help the sponsor company build a positive image and create a goodwill among the audience. Social Media Promotions: The company’s name and logo will be mentioned in all our social media campaigns happening on Facebook and Instagram. Outdoor Media: The company’s name and logo will be mentioned on all our outdoor advertising. Like Hoardings, Bus Stops, and Bus panels. Brand Awareness: Excessive awareness created for a brand, whether big or small is always profitable. Brand awareness generates consumer preference which in turn leads to loyalty. Goodwill and Positive PR: It will help the sponsor company build a positive image and create a goodwill among the audience. Social Media Promotions: The company’s name and logo will be mentioned in all our social media campaigns happening on Facebook and Instagram. Outdoor Media: The company’s name and logo will be mentioned on all our outdoor advertising. Like Hoardings, Bus Stops, and Bus panels. HOW WOULD YOU BENEFIT BY SPONSORING THE EVENT?

On Site Presence: A corporate display area in the Exhibition Hall. Rights to Official title area sponsorship: Title area sponsorship in Outdoor Media, Print Advertising, Social Media and On site Promotions. On Site Presence: A corporate display area in the Exhibition Hall. Rights to Official title area sponsorship: Title area sponsorship in Outdoor Media, Print Advertising, Social Media and On site Promotions.

MONETARY SPONSORSHIP PLAN MONETARY SPONSORSHIP PLAN PRESENTING SPONSORS – 10 LAKHS POWERED BY SPONSORS – 7 LAKHS ASSOCIATE SPONSORS – 5 LAKHS PRESENTING SPONSORS – 10 LAKHS POWERED BY SPONSORS – 7 LAKHS ASSOCIATE SPONSORS – 5 LAKHS

MEDIA SPONSORS BENEFITS Outdoor Media : Mention of the company logo on all our outdoor media like hoardings, bus panels, bus shelter hoardings. Social Media : Mention Of the company on our Social Media Promotions. On site Promotion : Promotion of the company’s product or service on the day of the event. Outdoor Media : Mention of the company logo on all our outdoor media like hoardings, bus panels, bus shelter hoardings. Social Media : Mention Of the company on our Social Media Promotions. On site Promotion : Promotion of the company’s product or service on the day of the event.

THANK YOU