1 Recognizing the Public Value of the Arts in Ohio Navigating in the New Normal Gerald D. Yoshitomi Ohio Arts Council March 2004

2 What really counts is what you learn after you know it all. Helen Hayes/John Wooden

3 What’s the Two Minute Version? 1.Arts Impact in Ohio: Significant, Multi-Faceted, Interconnected 2.In a resource scarce environment, we must communicate not just what we do, but the impact on people, their lives & their communities. 3.Collecting/Disseminating Evidence of Public Value: -New methods from OAC to understand impacts and gather the evidence -We can use evidence to make your own case back home to increase participation and support -OAC will gather & communicate the collective impact

4 Transactional Model (c. 1974) OAC & Partners Private Funds Public Funds # Events, Orgs & Participants Governor/ Legislature Individuals Foundations The Authorizing Environment

5 Authorizing & Operating Environments Authorizing Environment Provides Legitimacy & Support Operating Environment Orgs & Capacities OAC & Partners LegislatureSpecial Interests Ohio Citizens for the Arts Media Taxpayers Artists Parents Ticket Buyers Donors Arts OrgsArtists Ohio Citizens for the Arts Marketing Participation Skills ProgramsArts Educators Development Council Members # Events, Orgs & Participants

6 Case Study – Police Corruption in La Paz, Bolivia Changing the Status Quo Authorizing Environment Mayor & Police Force Citizens, Consumers, Parents, Taxpayers, Merchants Public Value Evidence for Authorizers Reduce Police Corruption Votes Reduce Police Corruption Reduced Taxes Fair Weight/Measures Safe Food for Children RE-ELECTION!

7 Recognizing the Public Value of the Arts in Ohio -The Strategic Triangle Legitimacy & Support - Authorizing Environment Operating Environment Orgs & Capacities OAC & Partners Legislature, Taxpayers, OCA, Businesses, Media Special Interests, Parents, Members, Ticket Buyers, Artists, Donors, Council Members Personal, Social, &Community Public Value Evidence for Authorizers Participation Evidence for Participants Aspirations for themselves, families, communities, the state Resources, voluntary time, stewardship, creativity Concerts, Exhibitions, Residencies Recognizing Public Value

8 Behavioral Model of Participation (by McCarthy & Jinnett -RAND) Socio- demo- graphic charac- teristics Personality factors Past experience Social/ cultural identity Personal beliefs about arts participation Perceptions of social norms toward arts participation Attitudes toward arts partici- pation Intention/ decision to participate Participation Experience Reaction to Experience Who am I? Perception of benefits to be received from participating Practical Matters Effort vs. Benefits The Total Participation Experience What happened to me, my relationships with others & my community?

9 Reaction to Experience Artistic/Creative Healing/Behavioral Therapeutic Educational/Cultural Understanding Social/Family Interaction Personally Transf o rmative Social Relational Based on the Classical Music Segmentation Study by Alan Brown & the RAND Benefits Study Intrinsic Value/ Impact on Participant Cognitive Development Economic Impact Short Term Economic Economic Impact Long Term

10 Four Dimensional Marketing Mental Spiritual Functional Social larger system of which we are a part – ideas/values belonging personal transformation, insights about self Thomas Gad

11 Recognizing Public Value Legitimacy & Support - Authorizing Environment Operating Environment Orgs & Capacities OAC & Partners Personal, Social, &Community Public Value Evidence for Authorizers Participation Evidence for Participants Aspirations for themselves, families, communities, the state Resources, voluntary time, stewardship, creativity Cognitive DevArtistic/Creative Social/Family InteractionEcon-Short Term Healing/Therapeutic Educ/Cultural Understanding Econ-Long Term Recognizing Public Value Legislature, Taxpayers, OCA, Businesses, Media Special Interests, Parents, Members, Ticket Buyers, Artists, Donors, Council Members

12 Artistic/Creative Healing/TherapeuticCognitiveDevelopmentInter-CulturalUnderstandingEconomic: Short& Long Term Authorizers Mayors - Livable CommunitiesXXXXXX Chambers - Jobs/Economic DevXXX PTA-Parents-Happy/Healthy KidsXXXXX Faith Based -Strong FamiliesXXXX Tourism Industry – VisitorsXXX Artists XXXXXX Workforce/UnionsX XXX Rural Leaders - AccessXXX People (Me)XXXXX Social/FamilyInteraction Different impacts are important to different groups

13 Healing/Behavioral Therapeutic Stronger Social Relationships My favorite arts organization or artist Economic Impact Long Term Economic Impact Short Term Educ/Cultural Understanding Toward Recognizing the Public Value of the Arts in Ohio Artistic/Creative Cognitive Development Skilled in increasing participation, recognizing public value & contributing to vital communities Valuable Arts Participation Experiences Surveys: Online, Paper & Interviews Third Party Sources OAC Dissemi- nation Gather & Disseminate Evidence Recognize & Reinforce Value Orgs & Artists Provide to Participants Recognize Public Value Provided to Authorizing Environment Orgs & Artists OAC Impact of our Work

14 Personal, Social, Relational and Community Value Triangle for Organization or Artist Legitimacy & Support - Authorizing Environment Operating Environment Orgs & Capacities My Favorite Organization or Artist Personal, Social, & Community Public Value Aspirations for themselves, families, communities, the state Resources, voluntary time, stewardship, creativity How I, my relationships with others, and my community is different Ohio Arts Council, Local Foundations, Businesses, Media, Parents, Members, Ticket Buyers, Artists, Donors Participation Evidence Recognizing Public Value Stories, Memories Case Studies, Surveys

15 Gathering the Evidence/Telling the Story Direct Participant Surveys: How are you different, how are your relationships with others different, how is our community different? –OAC Survey Instruments: Online, paper, interviews –Common survey instruments for similar organizations? Third Party Sources –OAC Gathering of existing data: economic development, hate crimes, livability indices –Assistance from universities/research bureaus?

16 What will the OAC do? Participation Workshops for arts organizations & artists Increase Understanding of Public Value in arts and other sectors Innovative Data Collection and Analysis Effectively Communicate Results Improved Grants Application Process

17 Ohio Arts Council Healing/Behavioral Therapeutic Stronger Social Relationships Vital Ohio Communities Ohio Arts Sector Economic Impact Long Term Economic Impact Short Term Educ/Cultural Understanding Toward Recognizing the Public Value of the Arts in Ohio Artistic/Creative Other Sectors Mayors, Churches Libraries Cognitive Development Ohio Citizens for the Arts Skilled in increasing participation, recognizing public value & contributing to vital communities Publicly Valuable Arts Participation

18 What personal, relational, social or community value is provided through participation in my organization or with my public works of art? What evidence could I/we collect to demonstrate the value that is created? What key concepts have I learned today that I can use tomorrow? What next steps will I take? Recognizing the Public Value of the Arts in Ohio