The suggestion that using this product puts the user ahead of the times ex: a toy manufacturer encourages kids to be the first on their block to have.

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Presentation transcript:

The suggestion that using this product puts the user ahead of the times ex: a toy manufacturer encourages kids to be the first on their block to have a new toy.

The suggestion that everybody is using the product and that you should too in order to be part of the group ex : a credit card company quotes the number of millions of people who use their card.

Statistics and objective factual information is used to prove the superiority of the product ex: A car manufacturer quotes the amount of time it takes their car to get from 0 to 60 m.p.h.

"weasel words" are used to suggest a positive meaning without actually really making any guarantee.

The suggestion that this product will protect the user from some danger ex : a laundry detergent manufacturer suggests that you will be embarrassed when strangers see "ring around the collar" of your shirts or blouses.

The suggestion is that some miraculous discovery makes the product exceptionally effective. For example, a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.

The suggestion that purchasing this product shows your love of your country ex : A company brags about its product being made in America and employing American workers.

The suggestion that the product is a practical product of good value for ordinary people ex: a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style ex: a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery

Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user ex :. a textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where a cool breeze is blowing.

A famous personality is used to endorse the product ex : a famous hockey player recommends a particular brand of skates.

Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.