MedlinePlus Mobile Evaluation June 4, 2012 Loren Frant Head, Health Information Products Unit Reference & Web Services Section Public Services Division 1

m.medlineplus.govm.medlineplus.gov

Study Questions Who is using MedlinePlus Mobile? What do they do on MedlinePlus Mobile? Are they satisfied with their visit? Overview data  Mobile site  Mobile use of full site 3

Data Sources 4

Who is using MedlinePlus mobile? Study Question 1: 5

Who – Gender 6

Who – Age 7

Who – Country 8

% of Visits from U.S. 9

Who – Mobile Devices 10

% of Visits from iPhones 11

What do they do on MedlinePlus mobile? Study Question 2: 12

What – Pages Lots of visits come from direct traffic or referred from MedlinePlus.gov home page Heavy use of navigation pages  >80% of visits do not include search No clear picture of most used content areas 13

What – Information Sought 14

What – Duration of Visit Most visits are quick  Google Analytics shows that >75% of visits last 10 seconds or less  WebTrends shows that ~75% of visits last 1 minute or less 15

What – Frequency of Visit 16

Are they satisfied with their visit to MedlinePlus Mobile? Study Question 3: 17

Satisfaction – Overall 18

Satisfaction – Return 19

Satisfaction – Recommend 20

Were you able to accomplish your primary task? 21

Overview – Mobile site 22

Mobile Site – Visits 23

Overview – Mobile use of the full MedlinePlus site 24

Mobile Device Visits to the Full MedlinePlus Site 25

% of Visits to MedlinePlus Full Site from Mobile Devices 26

Mobile Use of Full Site – Devices 27