Using behaviour change to reduce household waste 28 June 2010 Daniel Prince.

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Presentation transcript:

Using behaviour change to reduce household waste 28 June 2010 Daniel Prince

CHANGEWORKS Changeworks exists to improve quality of life and to protect the environment. We work with passion, integrity and in collaboration to develop and deliver innovative projects and businesses in energy, waste prevention and transport that inspire and empower people and communities to make a difference. A bit about who we are …

CHANGEWORKS Our waste prevention work in the context of three waste prevention projects –Waste Wise Armadale –Waste Free Edinburgh –Kitchen Canny What we will cover

CHANGEWORKS The problem

CHANGEWORKS Door knocking using a structured conversation Complimentary events around the community Built around the 4E’s (engage, exemplify, enable and encourage) 9.2% reduction in waste arisings Waste Wise Armadale 2007

CHANGEWORKS Waste Wise Armadale 2007

CHANGEWORKS Waste Wise Armadale 2007

CHANGEWORKS Door knocking using a structured conversation Complimentary events around the community Built around the 4E’s (engage, exemplify, enable and encourage) ‘Selling the Sizzle’ and the importance of positive environmental messaging Waste Free Edinburgh - happening as we speak

CHANGEWORKS Waste Free Edinburgh

CHANGEWORKS Waste Free Edinburgh

CHANGEWORKS Access households through community groups Funky and attractive Home based activities Taps into frugal chic Kitchen Canny - reducing food waste in the home

CHANGEWORKS Measuring food waste Planning and shopping Portioning, storage and leftovers Measuring less food waste Showing initial reductions around 50% Kitchen Canny - reducing food waste in the home

CHANGEWORKS Face to face Fun and funky Useful Positive Provide feedback Daniel Prince This is what I know works …