Strategic planning – part 1 November 2006

Strategic planning – part 1 Review of work done: Current Vision, Mission, Objectives, Strategies. Swot analysis: Strengths, Weaknesses, Opportunities, Threats.

Strategic planning – part 1 Current Vision: To satisfy most IT needs of clients in northern Tanzania at best possible quality and price.

Strategic planning – part 1 Current Vision - In the Company profile we have used so far: "A&A Computers to be the leading IT provider in the Northern zone of Tanzania."

Strategic planning – part 1 Current Mission: To provide Corporate and Individual Clients with professional advise, products and after-sales service. We want to be recognized by all stakeholders for our integrity and transparency.

Strategic planning – part 1 Current Mission - In the Company profile we have used so far: "To deliver a wide range of computer services -sales, repair and training - to our customers at their maximum satisfaction. The company does this through supplying high quality equipment, carrying out of timely and warranted repairs, and provision of professional training at the highest professional standard."

Strategic planning – part 1 Objectives: AReaching out to clients and meeting their demands by opening branches in Northern Tanzania. BHelping our clients to improve their business by providing customised software. CTo have unlimited stock (= no out-of-stocks) DSales staff to be technically well-educated and have good sales skills ECourse contents to be practical, applicable FTraining contents well documented in course manuals GHave minimum returns of repaired items HGood communication between clients and technicians. Provide clients with recommendations. IProvide accurate repair status information to the clients. JSkills and knowledge level of technicians to be high. KGood communication within the company. LDevelop staff's social well-being MTo expand our market

Strategic planning – part 1 Current Strategies: A newsletters BHave an updated and informative website CWe organize IT exhibitions DHave professional brochures EStaff offer an honest image to the clients FHave well laid-out shops GGive clients detailed repair reports HWe give warranty on most products we sell IWe have a credit facility JWe employ a serious auditor to fulfil tax requirements KWe use databases: QuickBooks and repair tracking LWe have better job interviews and tests to ensure better new staff. MWe offer software training to clients and staff NWe offer high quality products and services

Strategic planning – part 1 Swot analysis: Strengths AThe company is over 11 years old: "mature". BThe company is led by an expert founder CStaff is well-skilled and trained. DWe have reliable suppliers EWe have working capital and assets FBoth offices are well-located GWe have good internal control systems HWe have well-organized stores IThe departments are well integrated: there is teamwork, and staff can back-up their colleagues JThe company is insured against theft, fire, burglary Kthe management is accessible LWe sell good quality products :genuine and branded MStaff has a mutli-religious and multi-racial build-up NWe provide after-sales services OWe have transparent pricing

Strategic planning – part 1 Swot analysis: Strengths PThe company has a good reputation QThe company projects a smart image: uniforms, shops, other client areas RThe company is honest SWe have Periodical Preventive Maintenance Agreements TWe do service call-outs UWe extend warranty on repairs VWe provide good quality service WWe have good internal communication systems: Skype, s, databases XWe have no investors, no loans YWide product range: Sales, Training, Service ZStrict debtor control AADemocratic management structure ABRelevant course contents

Strategic planning – part 1 Swot analysis: Weaknesses APoor reporting by technicians BLack of capital - resulting in out-of-stocks CPoor language skills - verbal and written DPoor implementation of the stock control system EAbsence of marketing system FNo strategic plan GNo performance based incentive schemes HTransparency of price through the website IHonesty JStuck with the same suppliers KHigh prices LFailure to communicate with management MSingle director: risk for company stability; "one-man show" NPremises are rented

Strategic planning – part 1 Swot analysis: Opportunities AThere are other good suppliers around BThere is a need for PPM agreements CSales and training of accounting software DNew Branch - Mwanza? EHP Preferred Partnership FThere's growth of town in Northern Tanzania GThere is a need for delivery services HThere is a need for software development IThere is a need for "office solutions": IT + Phones + Photocopiers

Strategic planning – part 1 Swot analysis: Threats AUpcoming competition BSlow growth of company (about 16% USD turn-over p.a.) CLack of sophistication among many clients DPoaching of skilled staff EPoor payment attitude of some clients FUnreliable provision of water/power, hence need for expensive equipment GPoor security, hence need for expensive security equipment and monthly charges HFalse competition by non-tax payers ITanzania's unstable economy JEnforcement of software copyrights KSaturated training market