© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. Interactive Solutions & Design Group.

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Presentation transcript:

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. Interactive Solutions & Design Group The eCommerce Lifecycle Six-D Methodology

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. The eCommerce Life Cycle Measure Initiation Decisions are made. Execution Definition, Design, Development, Deployment. Measure Discovery of problems and opportunities. Project Execution Project Initiation

Page 3 The eCommerce Lifecycle DecideDesignDevelopDeployDefine Project Initiation Project Execution Discover Measure Six D Methodology Marketing Product Dev Care Design Roadmap Team Sponsors Product Dev Design Product Dev Design IT Dev IT Dev Testing IT Dev Configuration Mgt

Page 4 Discover The Discovery Phase of the eCommerce Lifecycle should be one of the primary drivers of the Project Initiation Roadmap. It’s key function is to measure the effectiveness and usability of BMG’s eCommerce presence. This is done through a Voice of Customer statements Critical to Quality (CTQ) measurements Problem Statements Surveys Mystery shopper Web Trends analysis Heuristic reviews Competitive analysis Post production usability tests Discover Idea Concept Submittal

Page 5 Decide The Decide Phase of the eCommerce Lifecycle should be one prioritizing, assessment, budgeting and scheduling. ROI/Business Case Scope Definition Feasibility Assessment Vision Document (PPID) Project Plans Project Kick-offs Decide Review Scope Prioritization Resources Kick-Off

Page 6 Define The Define Phase of the eCommerce Lifecycle involves high level definition of overall direction and focus of the project. Requirements (Business/Functional) Process Flows Use Cases ROI/Business Case Scope Validation Development Research Design Approach (Creative Brief) Define Goals Process Flow Requirements Review

Page 7 Design The Design Phase of the eCommerce Lifecycle involves iterative development of prototype to visualize all functional requirements. Finalize Requirements Wireframes User Interface Prototype Usability Testing Content Inventory Detailed Technical Design Document Test Plan Coordination (Legal, IT, Marketing) Design Prototype Usability Testing Coordination Final Prototype Technical Design Review

Page 8 Develop The Develop Phase of the eCommerce Lifecycle is when all the requirements come to life in a real application. Code Development Peer Reviews System Testing Unit Acceptance Testing Integration Develop Detail Technical Design Code Code Inspection Testing Integration

Page 9 Deploy The Deploy Phase of the eCommerce Lifecycle is when all the requirements come to life in a real application. Implementation Sign Off Release Summary Document Post Deployment testing (User Acceptance) Warranty Period Post Mortem Deploy Deployment Production Testing Deployment Review Customer Acceptance Post Deployment Review